Lee U (리유), @리유의살림leeu, a Korean home cook based in South Korea, posts family meal-prep and household vlogs with about 30,800 subscribers and a typical video drawing around 9,700 views. Uploads are slow, roughly two videos in the past year. Estimated rate: $150 to $250 per sponsored video.
Korean family cooking channel with a high-engagement hit at 137,868 views
- Median of 9,679 views per long-form video across 30 recent uploads
- Most-viewed video reached 137,868 views, showing reach beyond the core audience
- Estimated $150 to $250 per sponsored video at $20 to $35 CPM
Brand fit report
Content
- Formats
- cooking vlog, multi-recipe meal video, meal-prep montage
- Tone
- warm, practical
- Language
- Korean
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 5 to 10 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- kitchen appliances, meal kits, health supplements
- Affiliate links
- No
Video descriptions in the last 30 uploads include product links and a sponsor promo code for a blood-sugar product, indicating occasional product placements rather than tracked sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Family cooking content with no flagged titles; wholesome throughout.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 45 / 100
Public rule, same for everyone. How it works.
Recent videos
▶오랜만에 돌아온 아침식단👩🍳맛있는 한그릇요리🍲간단하지만 영양만점 아침메뉴 4가지 추천🥕 · 23k views
▶찬바람이 부네요🥣따끈한 국물이 생각나요♨️오늘도 열심히 집밥 만드는 부지런한 주부일상👩🍳 · 18k views
▶긴 연휴가 끝나고 일상으로 돌아왔어요😊다시 돌밥돌밥 집밥하는 일상👩🍳 · 26k viewsLast three uploads, latest 341 days ago.
비지니스협업 메일: Leeu.lovehome@gmail.com 인스타그램:http://instagram.com/leeu.lovehome 건강한 먹거리로 집밥 해먹는 살림 브이로그입니다♡
About 리유의 살림 Lee U
Lee U (리유), operating as @리유의살림leeu, is a Korean home cook who posts family meal and household vlogs from South Korea. Videos typically run about eight minutes and show multi-dish weekday meals for children, breakfast ideas and healthy batch-prepped ingredients. The channel has about 30,800 subscribers and a median of roughly 9,700 views per video. Viewers are estimated to be largely Korean women in their mid-30s to mid-40s who cook for families, based on the content and comment context rather than verified data.
Uploads have slowed considerably, with only two videos in the past year, although the channel was active weekly in late 2024 and early 2025. Product mentions and sponsor-style links appear in descriptions, but no formal sponsored segments were detected in the last 30 videos. The creator's website has not been identified.
Brands in kitchen appliances, meal kits and wholesome ingredients may find a fit with this audience. At an estimated $20 to $35 CPM, integrations cost about $150 to $250 per video, compared with typical paid-ad CPMs of $10 to $30.
Written from 리유의 살림 Lee U's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 리유의 살림 Lee U can edit or remove this page at any time.
Questions about 리유의
How much does Lee U (리유) charge for a sponsored video?
Based on a median of about 9,700 views per long-form video, the estimated rate is $150 to $250 per sponsored video, or roughly $20 to $35 per 1,000 median views. This is an estimate from public channel metrics, not a published rate card.
What does Lee U (리유) post about on YouTube?
Lee U posts Korean home cooking and family meal vlogs. Typical videos show several dishes prepared for children or the household, including side dishes, soups, breakfast ideas and healthy batch-prepped ingredients. Most videos run between seven and ten minutes.
How do I contact Lee U (리유) for a brand deal?
The creator's business email and Instagram handle are listed in the channel description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
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