Starbooked

Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches

Hosted by Jason Larkins

Let's Talk Cheer, hosted by Jason Larkins, Cheer Director at American Cheer, covers all-star cheerleading for coaches and parents. The show has 343 episodes released weekly, with a median length of about 62 minutes. Estimated downloads are 2,000 to 8,000 per episode, earning an estimated $40 to $200 per host-read mid-roll ad.

Why brands sponsor Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches

Reach engaged cheer coaches and parents through a weekly, deeply loyal sports show

  • 343 weekly episodes since April 2020 build a long-running, searchable archive.
  • Apple rating of 4.9 across 200 ratings signals a highly satisfied listener base.
  • Listeners are coaches and parents who make purchasing decisions for team gear, camps and competitions.
Best forCheer apparel and uniformsCamps, clinics and coaching coursesAthletic equipment and recovery products
Watch forAudience is niche and estimated; download figures are inferred from ratings, not reported.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Parenting10%
Education5%
Formats
co-hosted banter, interview, solo monologue
Tone
educational, candid
Language
English
Production
Clean, edited audio
Typical length
50 to 65 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 200 Apple ratings (2,000 to 8,000 band), 343 episodes and a weekly cadence since 2020, with a 4.9 average rating and a Podcast Index popularity of 6.
Audience asks aboutHow to choose and prepare for cheer tryoutsHow to build skills safely in young athletesHow to manage team culture and parent expectations
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
60%women
40%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

Description links only to a Spotify for Podcasters support page; no sponsor mentions found in the feed for the last 20 episodes, though the show is published by Bleav and linked to American Cheer.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover coaching, scoring and team placement with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Are you tired of feeling totally lost when it comes to all-star cheerleading? Then the "Let's Talk Cheer" podcast, hosted by Jason Larkins, Cheer Director at American Cheer, is the show for you. Each episode Jason educates and entertains coaches and parents alike. First, so that coaches walk into each practice motivated, and so that they know they aren't alone on their journey. Second, so that…
Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches's own show description from the podcast feed

Do you make Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches? Claim or remove this page.

About Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches

Let's Talk Cheer is a weekly podcast hosted by Jason Larkins, Cheer Director at American Cheer, according to the show's feed and description. Each episode addresses all-star cheerleading for coaches and parents, covering topics such as tryouts, scoring, skill progression, team culture and competition costs. With 343 episodes released about every seven days since April 2020 and a median episode length of roughly 62 minutes, the show has a consistent, long-running format.

The show's Apple Podcasts listing shows 200 ratings with a 4.9 average. Based on those ratings and other signals, the audience is estimated at about 2,000 to 8,000 downloads per episode, mostly parents and coaches in the United States. These figures are estimates, not reported numbers. No sponsors were seen in the last 20 episodes, and the feed links only to a support page for listener funding.

Estimated rates are about $40 to $200 per host-read mid-roll ad, which fits small cheer, athletics and parenting brands looking for a focused audience. Brands selling cheer apparel, camps or coaching resources are the strongest fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches can edit or remove this page at any time.

Questions about Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches

How much does Let's Talk Cheer charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $40 to $200 per episode, based on an estimated audience of 2,000 to 8,000 downloads per episode. Final pricing should be confirmed with the show directly.

What is Let's Talk Cheer about?

It is a weekly podcast for all-star cheerleading coaches and parents, hosted by Jason Larkins. Episodes cover tryouts, scoring, skill development, team culture and the costs of competition.

How do I contact Let's Talk Cheer about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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