Starbooked

Lex and Kris

@lexandkris · CA · EN

Lex and Kris (@lexandkris) are Toronto-based sisters from Canada who post K-pop reaction videos, music, interviews and vlogs. The channel has about 41,700 subscribers and a median of roughly 6,600 views per video, uploading near daily. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Lex

Toronto K-pop reactors with a loyal fandom and steady daily uploads

  • Median of about 6,600 views per video across 1,416 total uploads
  • Recent concert vlogs reached up to 24,000 views, showing live-event appeal
  • Daily upload pace of 50 videos in the last 90 days keeps brands visible
Best forfashion and beauty discount campaignsconcert, travel or music-app promotions
Watch forMedian views are modest; estimated rate is $150 to $250 per video, so expect modest reach.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Pop Music15%
Travel10%
Lifestyle5%
Formats
music video reaction, live performance reaction, concert vlog, short-form clip
Tone
enthusiastic, conversational
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
6 to 10 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement4.5%
Likes and comments per view on recent videos
Audience asks aboutwhich K-pop group or track to start withhow the reactors feel about a specific music video or performancehow to attend concerts and what the Toronto or Seoul trips involved
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
75%women
25%men
Countries
🇨🇦 Canada25%
🇺🇸 United States35%
Philippines15%
🇬🇧 United Kingdom5%
LanguagesEnglish 95%Korean 3%Other 2%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
fashion apparel, beauty and fashion retail
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel description lists discount codes for Fashion Chingu, YesStyle and Picsqueen, which suggests affiliate-style promotion.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Music reaction content with no flagged themes in the recent titles; general audience fit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube42k6.6k50

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers20 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 1 days ago.

Sisters from Canada! If you enjoy all things K-pop, Music, Interviews, Lifestyle and Vlogs, hit that subscribe button and follow along on our adventures! Collaboration / Inquiries Contact: contactlexkris@gmail.com Toronto / Seoul Instagram: @lexandkris @kristinaavictoriaa @itsalexiaangel Tiktok: @lexandkris @itsalexiaangel Fashion Chingu Code: LEXANDKRIS10 Yesstyle Code: LEXKRIS12 Picsqueen Code: LEXANDKRIS10
Lex and Kris's own profile description on YouTube

Are you Lex and Kris? Claim or remove this profile.

About Lex and Kris

Lex and Kris is a Canadian YouTube channel run by sisters based in Toronto and Seoul. They post K-pop music video and performance reactions, interviews, lifestyle content and concert vlogs, often several times a week. Recent uploads include reactions to releases from groups such as BOYNEXTDOOR, JO1 and BINI, along with a Toronto concert vlog that drew about 24,000 views.

The channel has about 41,700 subscribers and a median of roughly 6,600 views per long-form video, with occasional spikes above 50,000 for major artist releases. The audience is estimated to be mostly English-speaking, with a strong weighting toward women aged 18 to 34 in Canada, the United States and the Philippines. These demographics are estimates and not channel-reported figures.

Brand work visible on the channel is limited to affiliate-style discount codes for fashion and beauty retailers. Estimated sponsored rates are $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. Small fashion, beauty or music brands seeking K-pop-literate reach should consider this channel.

Written from Lex and Kris's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lex and Kris can edit or remove this page at any time.

Questions about Lex

How much does Lex and Kris charge for a sponsored video?

Estimated rates are $150 to $250 per video based on a median of about 6,600 views for long-form uploads. This is a range calculated from public metrics, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Lex and Kris post about on YouTube?

The channel posts K-pop music video reactions, live performance reactions, interviews, lifestyle content and concert vlogs. Most uploads are reaction videos to new releases from Korean and Filipino acts. The sisters also share travel content from Toronto and Seoul.

How do I contact Lex and Kris for a brand deal?

The channel lists a collaboration contact address in its public description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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