Lexus Europe
Lexus Europe (@lexuseurope), the official European YouTube channel of the Lexus car brand, publishes campaign films, product launches and owner how-to guides for about 20,800 subscribers. Median views are around 1,000 per video, most uploads are short Shorts, and the channel posts roughly eight videos a year. Sponsored integration rates range from $150 to $250 per video.
Premium automotive audience reached through a brand-controlled Lexus channel with high production values
- Median of 992 views per video across 208 uploads and about 20,800 subscribers
- Recent flagship NX upgrade video reached 20,385 views
- Average engagement rate near 0.8 percent, with likes making up most of it
Brand fit report
Content
- Formats
- brand campaign films, short product clips, owner tutorial videos
- Tone
- polished, informative
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- luxury automotive, ride-hailing and food delivery partnerships
- Affiliate links
- No
The channel's own brand films such as 'Chef Delivery' with Just Eat and the 'Lexus X ATP Tour Partnership' series are brand-owned content, not third-party sponsorships; no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in recent titles or descriptions; the channel is brand-controlled corporate content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The new NX: Lexus’ star suv raised to the next level | Lexus · 20k views
▶Discover Lexus at Milan Design Week 2026 | Lexus Europe · 520 views
▶SPACE Milan Design Week 2026 | Lexus Europe · 2.4k viewsLast three uploads, latest 47 days ago.
Welcome to Lexus Europe’s official YouTube Channel - the European home of all brand news and updates on the Lexus range. Immerse yourself in our latest range of luxury vehicles, SUVs and high-performance ‘F’-line models, beautifully captured in our campaign films. Experience the exhilaration of our all-electric and hybrid vehicles, developed over 15 years by the pioneers in alternative power trains. Discover the inspiration behind our strikingly bold designs and technology and hear from our insightful design experts. You'll also learn about the Lexus production process overseen by our Jap
About Lexus Europe
Lexus Europe (@lexuseurope) runs the European YouTube channel for the Lexus luxury car brand. The channel publishes campaign films, model launches, design features and owner guides, mostly short clips under a minute, with about eight uploads over the past year. Viewers are likely car shoppers and existing owners, though these are estimates only.
Website pages describe Lexus as a luxury and hybrid car maker with a European site at lexus.eu. Because the channel is brand-owned, it does not carry typical creator sponsorships. Its audience is about 20,800 subscribers with a median of roughly 1,000 views per video. Any third-party integration would be estimated at $150 to $250 per video, which for Shorts-heavy content is at the low end of Starbooked's $4 to $8 CPM range per 1,000 median views, and below the $10 to $30 CPM typical for paid ads.
This profile suits automotive accessory makers, premium lifestyle brands and event partners seeking a luxury audience, rather than general consumer campaigns.
Written from Lexus Europe's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lexus Europe can edit or remove this page at any time.
Questions about Lexus
How much does Lexus Europe charge for a sponsored video?
The estimated range is $150 to $250 per video, based on a median of about 1,000 views and a Shorts-heavy upload mix. The channel is brand-owned, so third-party sponsorships are unlikely, and pricing should be confirmed directly.
What does Lexus Europe post about on YouTube?
The channel posts Lexus campaign films, model launches such as the NX upgrade and LFA concept, design-week events, and step-by-step guides for the Lexus Link+ app and HomeCharge system. Most videos are under a minute.
How do I contact Lexus Europe for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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