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Missouri State University Libraries

@librariesmsu · US · EN

Missouri State University Libraries (@librariesmsu) is a university library channel in Springfield, Missouri, United States, with about 10,000 subscribers and a median of 140 views per video. It posts long-form recordings of Ozarks oral histories, panels, and library tutorials at irregular intervals, roughly one upload in the last year. Sponsored integrations are not a fit; the channel shows no paid brand work.

Why brands book Missouri

Institutional library channel with a steady archive of Ozarks culture recordings

  • Median of 140 views and a mean of 241 across the last 30 videos
  • About 10,000 subscribers and 4.46 million lifetime views
  • Upload pace is low, with one video in the last 365 days
Best foracademic or education recruitingregional Ozarks cultural programming
Watch forLow recent views and infrequent uploads make this a poor fit for paid reach.

Brand fit report

Content

Topics, IAB taxonomy
Education60%
Music25%
Society15%
Formats
recorded lectures and panels, screen-capture tutorials, live performance recordings
Tone
informational, archival
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 50 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow to use library databases and find journal articleshow to request interlibrary loan or library instructionhistory and traditions of Ozarks music and culture
Age
40%18-24
25%25-34
15%35-44
20%45+
Gender
50%women
50%men
Countries
🇺🇸 United States90%
China2%
LanguagesEnglish 100%

Commercial

54%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the channel metadata flags sponsored content and affiliate activity, but no brand names are identified in video titles or descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover library services, Ozarks music performances, and oral histories on death and burial traditions, with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube10k1400

Benchmark score: 4 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 359 days ago.

The Missouri State University Libraries serve MSU campuses in Springfield, Mountain Grove, and West Plains, Missouri, and in Dalian, China. Have a question? Ask us! http://libraries.missouristate.edu/Ask-A-Librarian.htm If you need assistance with a video that does not yet have closed captioning or have a question about a copyright concern, please contact us at Archives@missouristate.edu.
Missouri State University Libraries's own profile description on YouTube

Are you Missouri State University Libraries? Claim or remove this profile.

About Missouri State University Libraries

Missouri State University Libraries is the YouTube channel of the university library system serving campuses in Springfield, Mountain Grove, and West Plains, Missouri. The channel posts library tutorials on database search and interlibrary loan, along with long recordings of Ozarks Studies Institute lectures, oral histories, and Smithsonian Folklife Festival performances. Audience size is modest, with about 10,000 subscribers and a median of 140 views per video; the viewer base is likely students, faculty, and regional history or music enthusiasts (estimated, not measured).

The channel does not show paid brand integrations, though its metadata flags sponsored and affiliate activity without naming brands. Based on the dossier, a typical sponsored video would be priced at a flat minimum of $150 to $250 given the low median views; at that level the effective CPM would be well above the $10 to $30 typical of paid ads, so this channel is hard to justify on cost. It suits institutions or regional cultural brands seeking an educational, low-commercial placement rather than general consumer reach.

Written from Missouri State University Libraries's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Missouri State University Libraries can edit or remove this page at any time.

Questions about Missouri

How much does Missouri State University Libraries charge for a sponsored video?

Based on a median of 140 views and long-form pricing of $20 to $35 per 1,000 views, the rate would fall below the $150 to $250 floor, so the minimum applies at $150 to $250 per video. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Missouri State University Libraries post about on YouTube?

The channel posts library tutorials on database searches, interlibrary loan, and testing center navigation, plus long recordings of Ozarks Studies Institute lectures, oral histories, and Smithsonian Folklife Festival performances on Ozarks music and culture.

How do I contact Missouri State University Libraries for a brand deal?

The channel lists a public archives email in its description and a library contact on its website. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.