Lidl Österreich
Lidl Österreich (@lidloesterreich) is the official Austrian channel of the discount grocery chain Lidl, posting German-language recipe Shorts, food tips and product clips. It has about 36,000 subscribers and a median of roughly 1,000 views, with 50 uploads in 90 days. The rate floor of $150 to $250 applies, but this is a corporate channel.
Brand-owned Austrian food channel; a consumer-brand collaboration rather than a typical creator booking
- Posts 50 videos in 90 days, mostly under a minute, on recipes and seasonal food.
- Median is about 1,000 views, though a few videos pass 100,000 and one reached 700,000.
- Audience is likely Austrian German-speaking home cooks, which suits local food and household brands.
Brand fit report
Content
- Formats
- recipe short, product promo, series episode
- Tone
- friendly, practical
- Language
- German
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- groceries, private-label food, tools
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes Lidl's own products, such as the 'PARKSIDER Episode 5' series.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Kaffeezimtschnecken' and 'Purple Pasta' are everyday recipe content from a retailer.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 36k | 1.1k | 50 |
Benchmark score: 41 / 100
Public rule, same for everyone. How it works.
Recent videos
▶World Food Day | Lidl Österreich · 308 views
▶Lidl Halloween - Gruseln lohnt sich 🎃 👻 · 101 views
▶04 Pizzacroissants YT Short · 971 viewsLast three uploads, latest today.
Herzlich willkommen im offiziellen YouTube-Kanal von Lidl Österreich! Hier findet ihr frische Rezeptideen, hilfreiche Tipps im Umgang mit Lebensmitteln, schnelle DIY und Informationen zu unserem Sortiment. Impressum Medieninhaber, Herausgeber (Mediengesetz) und Anbieter (E-Commerce-Gesetz) dieser Website ist: Lidl Österreich GmbH Handel mit Waren aller Art Zweigniederlassung Salzburg, Unter der Leiten 11, 5020 Salzburg Firmenbuchgericht Salzburg, FN 131556s UID-Nummer: ATU 37893801 Tel.: 0800 / 500 810 Mail: kundenservice@lidl.at Mitglied der Österreichischen Wirtschaftskammern Berufsrecht:
About Lidl Österreich
Lidl Österreich, at @lidloesterreich, is the official YouTube channel of Lidl in Austria. It posts mostly German-language Shorts with recipes, seasonal food ideas, quick tips and product clips, plus a short series called PARKSIDER. Videos typically run 15 to 60 seconds and are professionally produced.
The channel has about 36,100 subscribers and 968 videos, but a median of only around 1,000 views, because a few videos reach 100,000 or more while most stay small. It posted 50 times in the last 90 days. Viewers are likely Austrian home cooks and shoppers; this is an estimate, not platform data. No third-party sponsorships were found.
Because this is a retailer's own channel, a paid integration is unlikely. The rate rule gives the floor of $150 to $250 per video, since $4 to $8 per 1,000 median views is below the minimum. Paid ads typically run $10 to $30 CPM. Food suppliers and brands seeking a supplier or co-marketing deal with Lidl Austria are the realistic fit.
Written from Lidl Österreich's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lidl Österreich can edit or remove this page at any time.
Questions about Lidl
How much does Lidl Österreich charge for a sponsored video?
By the rate rule, $150 to $250 per video, the minimum, since a median of about 1,000 views is low. It is a retailer's own channel, so paid sponsorships may not be offered.
What does Lidl Österreich post about on YouTube?
It posts German-language recipe Shorts, seasonal food ideas, product highlights, short DIY tips and the PARKSIDER series, all promoting Lidl Austria's range and offers.
How do I contact Lidl Österreich for a brand deal?
A customer service email is on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. A corporate channel may route requests to its marketing team.
Similar creators
YouTube and other creators in grocery recipes, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
つくりおき食堂まりえの『らくしぴ』Marie's Luck Recipes@mariesluckrecipes3332 · JP | make-ahead mealsbudget cooking | 85k | 44k | $880–1550 | 67 |
Sway’s Deals@swaysdeals · US | dollar store haulsbudget shopping | 69k | 8.9k | $180–310 | 60 |
Claudia's Tasty Bits@claudiastastybits | home cookingeasy recipes | 4.6k | 2.5k | $150–250 | 51 |
Meal Prep on Fleek@mealpreponfleek · US | meal prepgrilling recipes | 15k | 1.4k | $150–250 | 28 |
Cornbread Millionaire Lifestyle@cornbreadmillionairelifestyle · US | southern recipesbudget cooking | 3.1k | 505 | $150–250 | 21 |