Lilas (@lilas9014), based in Japan, makes long-form vlogs and haul videos about interiors, organic cosmetics, cooking and everyday life as a woman in her 30s living alone. The channel has about 25,400 subscribers and a median of roughly 18,000 views per video, with 27 uploads and no uploads in the last year. Sponsored integration rates run about $360 to $630 per video. The creator also links to a Rakuten ROOM shopping page.
Japanese home and beauty haul audience with steady, engaged viewers
- Median of about 18,100 views per video across 27 uploads
- Recent hauls such as the IKEA and H&M HOME videos reached 100,000+ views
- Likes run near 1.1% of views, a healthy engagement signal for the size
Brand fit report
Content
- Formats
- vlog, product haul, room tour, cooking video
- Tone
- calm, personal
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 8 to 10 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- home goods, cosmetics, kitchenware, fashion
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the description notes that product links may use affiliate URLs.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the recent video titles or descriptions; content is lifestyle and home-focused.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent videos
▶一人暮らしの休日VLOG✨焼き立てクロワッサン朝食🍴Picard購入品/THREEハンドケアコスメ/東京駅の夜景/マッ · 13k views
▶東京丸の内イルミネーション🎄✨WEDGWOOD購入品🎁クリスマスの街並み/一人暮らしの12月VLOG · 11k views
▶一人暮らしの夏休み🌻無印購入品で家を整える✨自家製ボロネーゼとワイン🍷🍴30代一人暮らしのVLOG · 21k viewsLast three uploads, latest 1694 days ago.
Interior✨// Fashion👗// Organic Cosmetics💄// Herb🌿// Cooking🍳 30代一人暮らしのVlogや購入品・お気に入りアイテムの紹介などをアップしています😊 💎Instagram→https://www.instagram.com/lilasdoor 動画内で紹介した商品の一部は、楽天ROOMに載せています♫ 【楽天ROOM】https://room.rakuten.co.jp/lilas.com/items 商品リンクには、アフィリエイトURLを使用することがあります。 Lilas(リラ) ---
About Lilas
Lilas is a Japanese YouTube channel run by a woman in her 30s who lives alone, posting vlogs, purchase hauls and room-styling videos in Japanese. Videos cover interior goods from IKEA, MUJI, ZARA HOME and H&M HOME, organic cosmetics, and simple home cooking. Based on the channel's own descriptions, the audience is likely largely Japanese women in their 20s to 40s who are interested in apartment interiors and everyday beauty. Viewer demographics are estimates, not platform data.
The channel has about 25,400 subscribers and a median of roughly 18,000 views per video. Recent uploads are infrequent, with none in the past year. The creator links to Rakuten ROOM and may use affiliate links, and no paid sponsorships appear in the recent videos. Based on the rate rule for long-form channels, a sponsored integration would cost about $360 to $630 per video, roughly $20 to $35 per 1,000 median views. That compares with typical paid ad CPMs of $10 to $30, so brands should weigh the cost against reach and audience fit.
Brands selling home goods, kitchen items or organic cosmetics in Japan who want a relatable, trust-based product showcase should consider this channel.
Written from Lilas's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lilas can edit or remove this page at any time.
Questions about Lilas
How much does Lilas charge for a sponsored video?
Based on the channel's median views of about 18,100, a sponsored integration is estimated at $360 to $630 per video. This is an estimate from the Starbooked rate rule, not a quoted price from the creator.
What does Lilas post about on YouTube?
Lilas posts Japanese-language vlogs and purchase hauls about interior goods, organic cosmetics, cooking and daily life as a woman in her 30s living alone. Many videos feature IKEA, MUJI, ZARA HOME and H&M HOME items.
How do I contact Lilas for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.