Starbooked

LINE Bank by Hana Bank

@linebankid · ID · ID

LINE Bank by Hana Bank (@linebankid), an Indonesian digital bank's official channel, posts short-form financial education and product clips. With about 17,600 subscribers and a 171-view median, it averages roughly 50 uploads a year. Sponsored integrations: $150 to $250 per video.

Why brands book LINE

Brand-owned Indonesian banking channel with steady, safety-focused short-form reach

  • Median of 171 views per video across 30 recent uploads, with a 1,170 p90 view count
  • About 50 uploads in the last 365 days, roughly one per week
  • Indonesian-only audience, 74% of uploads are Shorts under 90 seconds
Best forfintech and payments campaigns in Indonesiafinancial literacy awareness campaigns
Watch forThis is an existing bank's own channel, so a third-party sponsorship may read as off-brand and reach is modest.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance55%
Lifestyle25%
Technology & Computing20%
Formats
vertical short explainer, lifestyle skit, product promo clip
Tone
informative, friendly
Language
Indonesian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks abouthow to spot bank scams and fake linkshow to use QRIS payments safelyhow to start investing with small amounts
Age
35%18-24
40%25-34
18%35-44
7%45+
Gender
50%women
50%men
Countries
Indonesia95%
LanguagesIndonesian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
digital banking, payments, investment products, insurance
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel itself is brand-owned, with product mentions such as Flexi Deposit LINE in the 'Liburan kemarin' description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is financial education about avoiding scams, with no flagged themes in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube18k17117
X–––
Instagram–––
TikTok–––

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days17 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 7 days ago.

Selamat datang di laman Youtube resmi LINE Bank by Hana Bank! LINE Bank, aplikasi perbankan digital yang menghubungkan kamu, kehidupan sosialmu, dan kegiatan finansialmu dengan mudah dan aman, mulai dari pembukaan rekening, transaksi tanpa biaya bulanan, serta kebebasan untuk mengelola kartu debit sesuai dengan gayamu. Banyak hal yang bisa dilakukan dengan #CaraLain, termasuk urusan ngebank. Customer Support: Call Hana 1500021 or help@linebank.co.id Follow LINE Bank pada media sosial: LINE OA: https://page.line.me/linebankid Facebook: https://www.facebook.com/linebankid Twitter: https:/
LINE Bank by Hana Bank's own profile description on YouTube

Are you LINE Bank by Hana Bank? Claim or remove this profile.

About LINE Bank by Hana Bank

LINE Bank by Hana Bank (@linebankid) is the official YouTube channel of a digital bank licensed in Indonesia. The channel publishes mostly vertical Shorts, typically under 60 seconds, covering personal finance, QRIS payment safety, fraud awareness, and lifestyle skits that promote its products. Its roughly 17,600 subscribers and 10.4 million lifetime views suggest an audience that is largely Indonesian, though the exact demographic split is an estimate.

Uploads arrive about once a week, and most videos reach a few hundred views, with a median of 171. Because the channel is run by the bank, it does not carry paid sponsorships in the recent window. The bank's own posts are the main vehicle for its messaging.

The channel fits brands looking for Indonesian fintech, payments, or financial literacy exposure. At $20 to $35 CPM, third-party integrations would cost $150 to $250 per video for this view base, compared with paid ads at a typical $10 to $30 CPM.

Written from LINE Bank by Hana Bank's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LINE Bank by Hana Bank can edit or remove this page at any time.

Questions about LINE

How much does LINE Bank by Hana Bank charge for a sponsored video?

Based on its 171 median views and a long-form integration rate of $20 to $35 per 1,000 views, a sponsored video would range from $150 to $250. Shorts pricing is lower, though the channel's current uploads are mostly Shorts. This is an estimate from public metrics, not a published rate card.

What does LINE Bank by Hana Bank post about on YouTube?

The channel mainly posts short vertical videos on personal finance, digital payment safety such as QRIS and avoiding fake links, and lifestyle skits that mention its products. Content is in Indonesian and rarely runs longer than 90 seconds. Most uploads are about banking or money management.

How do I contact LINE Bank by Hana Bank for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Because this is a brand-owned bank channel rather than an independent creator, the best route for a partnership is usually its corporate marketing team.

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