Starbooked

ASMR LIO

@lioworld · KR · KO

ASMR LIO (@lioworld) is a Korean creator from South Korea who makes Korean-language ASMR videos built around whispering, tapping, scratching and personal chat. The channel has about 52,800 subscribers and a median of roughly 19,500 views per video. Uploads have stopped, with none in the last year. Estimated sponsored integration rate is $500 to $1,200 per video.

Why brands book ASMR

Korean ASMR channel with a loyal listener base and gentle, low-pressure reads

  • Median of about 19,500 views per long-form video across the last 30 uploads
  • Recent sponsored microphone unboxing shows experience with audio gear integrations
  • Estimated rate $500 to $1,200 per video, about $25 to $60 CPM
Best foraudio and headphone brandssleep and relaxation products
Watch forNo uploads in over a year, so delivery timing is uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle70%
Hobbies & Interests30%
Formats
long-form ASMR roleplay, personal update talk, product and gear unboxing
Tone
soft, intimate
Language
Korean
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
20 to 40 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement2.2%
Likes and comments per view on recent videos
Audience asks abouthow to get the tingles from a specific triggerwhether a sound was recorded with a particular microphonewhen the next upload will happen
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
60%women
40%men
Countries
🇰🇷 South Korea90%
🇯🇵 Japan3%
🇺🇸 United States2%
LanguagesKorean 95%Japanese 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
audio equipment
Affiliate links
No

The 2021 video 'ASMR Blue Yeti Unboxing & sound test' is labeled as sponsored by Logitech, and the channel had no sponsorship disclosures in the other recent videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is gentle ASMR; the 2022 video about a cancer diagnosis is a personal update with no unsafe material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube53k19k0

Benchmark score: 57 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers46 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform11 / 20

Recent videos

Last three uploads, latest 1394 days ago.

재밌는 ASMR 영상을 만들려고 노력하고 있습니당~ 부족하지만 제 영상이 많은 분들께 기쁨을 드렸으면 좋겠네요 ~ Contact me E-mail. liostarforever@gmail.com
ASMR LIO's own profile description on YouTube

Are you ASMR LIO? Claim or remove this profile.

About ASMR LIO

ASMR LIO (@lioworld) is a South Korean creator who posts Korean-language ASMR videos. Content is built around whispered conversation, tapping, scratching, and personal updates, with videos typically running 20 to 40 minutes. The channel has about 52,800 subscribers and a median of roughly 19,500 views per video.

The audience is estimated to be mostly Korean-speaking adults, skewing toward viewers who use ASMR for relaxation and sleep. Viewers appear to be highly engaged and loyal, though uploads have paused for over a year.

The channel has done at least one paid audio-equipment integration. An estimated sponsored rate of $500 to $1,200 per video works out to roughly $25 to $60 CPM, compared with $10 to $30 CPM for typical paid ads. Brands in audio and sleep products should consider this channel.

Written from ASMR LIO's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ASMR LIO can edit or remove this page at any time.

Questions about ASMR

How much does ASMR LIO charge for a sponsored video?

The estimated sponsored rate is $500 to $1,200 per video, based on a median of about 19,500 views and a rate of $20 to $35 per 1,000 median views for long-form content. Contact details unlock on Starbooked for $0.80.

What does ASMR LIO post about on YouTube?

ASMR LIO posts Korean-language ASMR videos with whispering, tapping, scratching, and roleplay. Some videos include personal updates, and the channel has also featured gear unboxings and sound tests.

How do I contact ASMR LIO for a brand deal?

The creator lists an email address in the channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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