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Literature and History

Podcast · literatureandhistory.com · EN
Hosted by Doug Metzger

Literature and History, hosted by Doug Metzger, covers the cultural history behind famous works of literature, moving chronologically from Sumerian cuneiform toward the early Middle Ages and currently early Islamic history. The show has 129 episodes with a bimonthly release pattern, typical length around two hours, an estimated 1,000 to 3,000 downloads per episode, and an indicative rate of $40 to $90 per host-read mid-roll.

Why brands sponsor Literature and History

Highly rated independent literature podcast with a long, loyal back catalogue

  • Apple Podcasts shows 1,589 ratings with a 4.8 average across 130 episodes.
  • Each episode averages about two hours with full transcripts and quizzes offered free to listeners.
  • The show has run since 2016 and is published in a strict chronological series.
Best forbook publishers and literary retailerseducation and online course brands
Watch forThe show explicitly bans advertising, so sponsorship must be framed as an educational partnership.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature55%
History35%
Religion and Spirituality10%
Formats
solo monologue, narrative, summary and analysis
Tone
scholarly, measured
Language
English
Production
Studio production
Typical length
120 to 150 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 40%: Apple Podcasts shows 1,589 ratings with a 4.8 average, which would normally map to 20,000 to 80,000 downloads, but the show is about ten years old so the band shifts only once, and the description and Podcast Index popularity of 9 point to a loyal niche audience with a long-tail download pattern, so the estimate is set lower; no sponsors or networks are named.
Audience asks aboutWhat is the historical context of this text?Where should a newcomer begin the chronological series?How does the Qur'an or Hadith tradition develop historically?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
40%women
60%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

The website states the show has no advertisements, and no sponsor mentions appear in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

The feed carries an explicit flag of 1 and the content covers violent ancient wars and mature literary texts, so the show is flagged for explicit-marked content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 31 days.

With millions of downloads, hundreds of hours of soundtracked content, and an overall emphasis on the cultural history behind famous works of literature, Literature and History is one of the most popular independent podcasts on its subject. Starting with Sumerian cuneiform in 3,100 BCE, Literature and History moves forward in chronological order through Assyriology, Egyptology, the Old Testament,…
Literature and History's own show description from the podcast feed

Do you make Literature and History? Claim or remove this page.

About Literature and History

Literature and History is an independent podcast hosted by Doug Metzger that explores the cultural, historical and biographical context of famous works of literature. Its chronological series starts with Sumerian cuneiform and currently covers early Islamic history, with 129 episodes published roughly every month, according to the RSS feed and website.

Each episode typically runs about two hours and combines a general introduction, a full summary of the work and an analysis of the forces that produced it, with original music and free footnoted transcripts. The show holds 1,589 ratings with a 4.8 average on Apple Podcasts. Audience figures are estimates only, placing the show at roughly 2,000 to 8,000 downloads per episode, and the audience is likely adult, English-speaking and interested in literature and history.

The show states it carries no advertisements. Brands seeking an educational, non-intrusive sponsorship could be a fit, with an indicative rate of $40 to $90 per episode, subject to the host's approval, according to the feed and the website.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Literature and History can edit or remove this page at any time.

Questions about Literature and History

How much does Literature and History charge for a podcast sponsorship?

The indicative rate is $40 to $90 per host-read mid-roll based on estimated downloads of 2,000 to 8,000 per episode. The show's website says it carries no advertisements, so any sponsorship would be an exception.

What is Literature and History about?

The show covers the cultural history behind famous works of literature in chronological order, from ancient Sumerian texts to early Islamic history. Each episode includes a summary of the work and an analysis of its historical context.

How do I contact Literature and History about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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