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Lochhead on Marketing

Podcast · lochhead.com · EN
Hosted by Christopher Lochhead

Lochhead on Marketing, hosted by Christopher Lochhead, covers marketing, category design, positioning, startups and business strategy. The show has 227 episodes with an irregular cadence of roughly every nine days, typical length 30 to 60 minutes. Estimated downloads per episode are 5,000 to 25,000, a rate range of $90 to $620 per episode.

Why brands sponsor Lochhead on Marketing

Business-to-business marketing show with a 4.7 Apple rating and 189 ratings

  • Hosted by Christopher Lochhead, with a 227-episode archive on positioning and category design.
  • Episodes run 30 to 60 minutes, with interviews featuring founders and category leaders.
  • Apple Podcasts rating of 4.7 from 189 ratings, a strong signal for a niche marketing audience.
Best forB2B software launchesmarketing agency and consultancy lead generation
Watch forListener numbers are estimated and the feed is marked explicit, so check fit with brand safety rules first.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Marketing30%
Technology & Computing15%
Politics10%
Formats
interview, solo monologue, co-hosted banter
Tone
analytical, provocative
Language
English
Production
Clean, edited audio
Typical length
30 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 189 Apple Podcasts ratings (band of 200 to 1,000 mapped to 5,000 to 25,000, one band lower for a show of this age and rating pace), 227 episodes with a monthly-to-nine-day cadence, 4.7 average rating, and no named network.
Audience asks aboutHow do I position my company in a crowded category?How do startups win market leadership?How is AI changing marketing and SaaS?
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
30%women
70%men
Countries
🇺🇸 United States70%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description and subscribe page are the only commercial references.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Feed carries the explicit flag set to 1, and recent titles cover politics, tax policy and social media harm to kids (episode 222).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 30 days ago, a new one about every 9 days.

Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
Lochhead on Marketing's own show description from the podcast feed

Do you make Lochhead on Marketing? Claim or remove this page.

About Lochhead on Marketing

Lochhead on Marketing is a business and marketing podcast hosted by Christopher Lochhead, according to the feed and Apple Podcasts listing. The show covers category design, positioning, startups, AI and the business of marketing, mostly through interviews and solo episodes. The feed lists 227 episodes, a cadence of about nine days between recent releases, and a median length of roughly 33 minutes.

Apple Podcasts shows 189 ratings with an average of 4.7 stars, and the show is listed under Marketing, Business and Education. Its audience is estimated, not published: the rating count suggests roughly 5,000 to 25,000 downloads per episode, and listeners are likely business founders, marketers and executives. The feed shows no sponsors, so the show appears to be self-funded through its own content.

A sponsorship at estimated download levels would typically cost about $90 to $620 per host-read mid-roll ad. That suits B2B software and marketing services brands that want to reach a focused professional audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Lochhead on Marketing can edit or remove this page at any time.

Questions about Lochhead on Marketing

How much does Lochhead on Marketing charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll ad is estimated at about $90 to $620. Final pricing depends on the show's current terms.

What is Lochhead on Marketing about?

Lochhead on Marketing covers marketing strategy, category design, positioning, startups and business trends. Christopher Lochhead hosts the show, which has 227 episodes.

How do I contact Lochhead on Marketing about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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