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Locked On Bills - Daily Podcast On The Buffalo Bills

Hosted by Joe Marino

Locked On Bills, hosted by Joe Marino and part of the Locked On Podcast Network, covers the Buffalo Bills and the NFL with news, film breakdowns and insider analysis. The show has 500 episodes and updates almost daily, with typical episodes running about 30 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimate), with a host-read rate of roughly $360 to $2,000 per episode.

Why brands sponsor Locked On Bills - Daily Podcast On The Buffalo Bills

Daily Buffalo Bills coverage reaching a dedicated, highly engaged fan base

  • Publishes almost every day, giving a sponsor frequent placements during the NFL season
  • Apple Podcasts shows 1,434 ratings at an average of 4.8 out of 5
  • Film breakdowns and game analysis keep listeners engaged for about 30 minutes per episode
Best forsports apparel and fan merchandisebeverages and snacks for game-day viewingsports betting or fantasy products where permitted
Watch forAudience figures are estimates; the show has no sponsor history in the feed, so ask for current download data.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Football85%
Business and finance5%
Formats
film breakdown, co-hosted analysis, news roundup, interview
Tone
energetic, analytical
Language
English
Production
Clean, edited audio
Typical length
30 to 35 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 45%: 1,434 Apple ratings (1,000 to 5,000 band), daily cadence, 500 episodes, Podcast Index popularity 9, and a network-backed show on Simplecast; the feed shows no older history, so the estimate is weighted toward the upper band.
Audience asks aboutWhat does the film show about the Bills' latest game?Can the Bills defense stop the opponent's key playmakers?How does the Bills' offense match up this week?
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Locked On Podcast Network
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the network name appears only as the publisher.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover football games and team news with no explicit flags in the feed (explicit flag is 0).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Locked On Bills podcast is your daily ticket to stay ahead of the game and the first to know the latest news, analysis, and insider info for the Buffalo Bills and the National Football League. Hosted by Joe Marino, the Locked On Bills podcast provides the Bills Mafia with expert, local analysis, film breakdowns, hot stories and coverage of all aspects of the Bills franchise. The Locked On Bills…
Locked On Bills - Daily Podcast On The Buffalo Bills's own show description from the podcast feed

Do you make Locked On Bills - Daily Podcast On The Buffalo Bills? Claim or remove this page.

About Locked On Bills - Daily Podcast On The Buffalo Bills

Locked On Bills is a daily podcast covering the Buffalo Bills and the NFL, hosted by Joe Marino and produced as part of the Locked On Podcast Network. According to the feed, the show publishes 500 episodes with a cadence of about one every 0.6 days, and typical episodes run around 30 minutes. Episodes include film breakdowns, news and game previews, and the show's own description says it aims to give fans expert local analysis and insider coverage.

The show is rated 4.8 out of 5 on Apple Podcasts from 1,434 ratings, and Apple lists it as updated daily. Listener figures are not published; based on these ratings and the publishing schedule, the estimated audience is 20,000 to 80,000 downloads per episode, most likely fans of the Bills in the United States. No sponsors appear in the feed, so the show's commercial history is unknown.

At an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll ad would cost roughly $360 to $2,000 per episode. Sports apparel, game-day food and drink, and similar consumer brands targeting Bills fans are the most natural fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Locked On Bills - Daily Podcast On The Buffalo Bills can edit or remove this page at any time.

Questions about Locked On Bills - Daily Podcast On The Buffalo Bills

How much does Locked On Bills charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll ad is estimated at about $360 to $2,000 per episode. Final pricing depends on the show's current download data and sponsorship terms.

What is Locked On Bills about?

Locked On Bills is a daily podcast about the Buffalo Bills and the NFL, hosted by Joe Marino. It covers game analysis, film breakdowns, news and insider coverage for Bills fans.

How do I contact Locked On Bills about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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