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Locked On Wolverines - Daily Podcast On Michigan Wolverines Football & Basketball

Hosted by Isaiah Hole

Locked On Wolverines is a daily sports podcast hosted by Isaiah Hole of WolverineWire, covering Michigan Wolverines football and basketball with analysis, interviews, and recaps. The feed lists 500 episodes with a daily cadence and a median length of about 29 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode for a host-read mid-roll.

Why brands sponsor Locked On Wolverines - Daily Podcast On Michigan Wolverines Football & Basketball

Daily Michigan Wolverines coverage reaching a dedicated college sports audience

  • Publishes new episodes almost every day, giving repeated exposure across the season.
  • Covers both Michigan football and basketball, so a sponsor reaches two sports audiences.
  • Apple Podcasts rating of 3.9 from 312 ratings signals an engaged listener base.
Best forregional consumer brandssports apparel and fan gearticketing and streaming services
Watch forDownload estimates are inferred from ratings, not published, and episode length varies by show.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Business10%
Formats
co-hosted banter, analysis, interview, news recap
Tone
energetic, opinionated
Language
English
Production
Clean, edited audio
Typical length
27 to 35 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 312 Apple ratings points to the 200 to 1,000 band (5,000 to 25,000 downloads), supported by a daily cadence, a 500-episode back catalog, a network publisher, and a broad Podcast Index popularity score of 9.
Audience asks aboutWill Bryce Underwood succeed as the starting quarterback?How is the Michigan offense performing under Jason Beck?Is Kyle Whittingham's job secure after recent losses?
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Locked On Podcast NetworkWolverineWireUSA Today
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names only the Locked On Podcast Network and WolverineWire at USA Today.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles are sports analysis with no explicit flag; titles use dramatic wording but no sensitive content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Locked On Wolverines podcast is the daily podcast that keeps you ahead of the games and the first to know the latest news, analysis, and insider info for the Michigan Wolverines. Hosted by Isaiah Hole of WolverineWire at USA Today, the Locked On Wolverines podcast provides your daily Michigan Wolverines fix with expert opinions, film reviews, interviews with athletes and coaches, recaps, local…
Locked On Wolverines - Daily Podcast On Michigan Wolverines Football & Basketball's own show description from the podcast feed

Do you make Locked On Wolverines - Daily Podcast On Michigan Wolverines Football & Basketball? Claim or remove this page.

About Locked On Wolverines - Daily Podcast On Michigan Wolverines Football & Basketball

Locked On Wolverines is a daily podcast covering Michigan Wolverines football and basketball, with news, analysis, film reviews, interviews, and recaps. It is hosted by Isaiah Hole of WolverineWire at USA Today and is part of the Locked On Podcast Network. According to the RSS feed, the show has 500 episodes, updates almost daily, and a typical episode runs about 29 minutes.

The show has an Apple Podcasts rating of 3.9 from 312 ratings, and its listeners are most likely dedicated Michigan fans and college sports followers. These audience figures are estimates, not published download numbers. The feed and Apple Podcasts show no sponsors in the most recent 20 episodes.

A host-read mid-roll sponsorship is estimated at $90 to $625 per episode based on estimated downloads of 5,000 to 25,000. Sports apparel, fan gear, ticketing, and regional consumer brands are the most natural fits for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Locked On Wolverines - Daily Podcast On Michigan Wolverines Football & Basketball can edit or remove this page at any time.

Questions about Locked On Wolverines - Daily Podcast On Michigan Wolverines Football & Basketball

How much does Locked On Wolverines charge for a podcast sponsorship?

A host-read mid-roll is estimated at $90 to $625 per episode, based on estimated downloads of 5,000 to 25,000 at $18 to $25 per 1,000. Final pricing depends on the agreed terms and placement.

What is Locked On Wolverines about?

It is a daily podcast covering Michigan Wolverines football and basketball, with news, analysis, interviews, and recaps. Isaiah Hole of WolverineWire hosts it.

How do I contact Locked On Wolverines about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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