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Lohrey Training (Susanne Lohrey)

@lohreytraining · DE · DE

Susanne Lohrey (@lohreytraining) is a German psychology coach from Schwebheim, Germany, who makes long-form videos on personality, narcissism, toxic relationships and assertiveness. Her channel has about 91,100 subscribers and a median of roughly 75,000 views per video, with around 50 uploads a year. Sponsored integrations are priced at about $1,500 to $2,600 per video.

Why brands book Lohrey

German psychology audience with consistent 75,000 median views

  • Median of about 74,600 views per video across 515 uploads
  • Roughly 50 uploads in the past 365 days, steady weekly-to-biweekly pace
  • Engagement rate of 7.1 percent, with 6.3 percent of viewers liking each video
Best forcoaching and wellness servicesbooks and self-help productsonline courses
Watch forRecent titles lean toward alarmist and conspiracy-adjacent themes, which may conflict with some brands' tone.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle (sociology)45%
Health25%
Knowledge30%
Formats
long-form talk videos, interview conversations, commentary segments
Tone
earnest, urgent
Language
German
On camera
Yes, talking head
Production
Phone, natural light
Typical length
25 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement7.1%
Likes and comments per view on recent videos
Audience asks abouthow to recognize narcissistic behaviorhow to handle difficult people at work or at homehow to build self-confidence
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
70%women
30%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria6%
🇨🇭 Switzerland4%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Recent titles such as "Dringend SONDERSENDUNG Sind wir VERSUCHSKANINCHEN?" and "Wird TRUMP verrückt?" carry alarmist framing and political figures, which brands may not want adjacent to their ads.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube91k75k11

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest today.

Ich darf Euch herzlich einladen vielen Videos rund um Psychologie Tipps und Tricks zur Persönlichkeitsbildung, Narzissmus, Narzisstischen Persönlichkeitsstörungen, Umgang mit schwierigen Leuten, Narzisstisch-toxischer Partnerschaft aber auch vielen Tipps zu Selbstbewusstsein und Persönlichkeitswachstum, Rhetorik, Durchsetzungskraft und Körpersprache. Psychologische Tipps für den Alltag (Trennung, Mobbing, schwierige Menschen, Partnerschaft, Motivation usw.) Lieben Gruß von Susanne.... Susanne Lohrey Etzbergring 14 97525 Schwebheim 0171 811 288 1 info@lohrey-training.de www.lohrey-training.
Lohrey Training (Susanne Lohrey)'s own profile description on YouTube

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About Lohrey Training (Susanne Lohrey)

Susanne Lohrey runs the YouTube channel Lohrey Training, which posts long-form German-language videos on psychology, personality development, narcissism and difficult relationships. Her uploads typically run 25 to 50 minutes and are filmed on camera in a low-production, talk-style format, often featuring guest conversations. Recent titles increasingly cover geopolitics, AI and spiritual themes alongside core psychology topics.

The channel has about 91,100 subscribers and a median of roughly 75,000 views per video. The audience is German-speaking and skews toward adults in their 35 to 60 range, mostly women, based on estimates from viewer context rather than platform data. Viewers tend to come looking for help with relationships, self-confidence and handling difficult people.

No sponsorships were detected in the recent uploads, so brand work is not yet established. A sponsored integration is estimated at about $1,500 to $2,600 per video, which corresponds to a CPM of $20 to $35 per 1,000 median views, compared with the $10 to $30 CPM typical of paid ads. Coaching, self-help and online course brands targeting German speakers should consider this channel.

Written from Lohrey Training (Susanne Lohrey)'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lohrey Training (Susanne Lohrey) can edit or remove this page at any time.

Questions about Lohrey

How much does Susanne Lohrey charge for a sponsored video?

Based on her median of about 74,600 views, a sponsored integration is estimated at roughly $1,500 to $2,600 per video, or a CPM of $20 to $35 per 1,000 views. This is a rate estimate from public metrics, not a published price.

What does Susanne Lohrey post about on YouTube?

She posts German-language long-form videos on psychology, personality growth, narcissism, toxic relationships and assertiveness. Recent uploads also include commentary on society, AI and spiritual themes, usually under the Psychologie aktuell banner.

How do I contact Susanne Lohrey for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, and the channel's public listing includes an email address on her profile.

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