LoL Esports JP (@lolesportsjp), the Japanese-language official esports channel for League of Legends in Japan, based in JP. It posts long-form match broadcasts, studio content and short documentary-style episodes, with about 76,500 subscribers and median views near 4,300. Uploads run around 50 a year, and sponsored integrations are rated at $20 to $35 per 1,000 median views.
Official League of Legends Japan channel reaching a dedicated esports audience
- About 76,500 subscribers and 39 million lifetime views
- Median video views near 4,300, with peaks above 30,000 during Worlds 2026 coverage
- Around 50 uploads in the past year, tied to tournament calendars
Brand fit report
Content
- Formats
- full match broadcasts, studio interviews, short documentary episodes
- Tone
- energetic, competitive
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 8 to 12 minutes for features, several hours for full matches
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover tournament matches and studio interviews with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 52 / 100
Public rule, same for everyone. How it works.
Recent videos
▶[JP] MVK vs FUR | World Championship 2026 Play-in Stage Day · 33k views
▶[JP] KC vs MVK | World Championship 2026 Play-in Stage Day 4 · 3.9k views
▶[JP] KC vs MVK - C9 vs FUR | World Championship 2026 Play-in · 55k viewsLast three uploads, latest today.
リーグ・オブ・レジェンド 公式eスポーツアカウント🏆 公式サイト： https://jp.lolesports.com/ 公式YouTubeチャンネル： https://www.youtube.com/c/LoLeSportsJP 公式X（旧：ツイッター）： https://x.com/lolesports_jp https://x.com/Official_LJL LJL公式ストア： ljl.futaroku.gg
About LoL Esports JP
LoL Esports JP is the official Japanese-language esports channel for League of Legends, run by the league's publisher. The channel posts full match broadcasts for the LCP and Worlds tournaments, studio segments such as the spicy hotpot talk series, and short documentary episodes about teams. Median video views sit near 4,300, while tournament matches regularly reach 20,000 to 55,000 views.
Viewers are estimated to be mostly Japanese-speaking League of Legends fans, with a majority of men aged 18 to 34. These figures are estimates and not verified channel analytics. The channel has no sponsored content in its recent uploads, so any brand deal would need to fit official league partnership rules.
Brands in gaming hardware, snacks or energy drinks targeting Japanese esports fans should consider this channel. Suggested rates are $20 to $35 per 1,000 median views, which works out to about $100 to $150 per long-form video at current medians, compared with typical paid ad CPMs of $10 to $30.
Written from LoL Esports JP's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LoL Esports JP can edit or remove this page at any time.
Questions about LoL
How much does LoL Esports JP charge for a sponsored video?
Based on the rate rule, sponsored integrations cost $20 to $35 per 1,000 median views, which is roughly $150 to $250 per video at current median views of about 4,300. Because this is the official league channel, any sponsorship may require approval under league brand guidelines.
What does LoL Esports JP post about on YouTube?
LoL Esports JP posts full broadcasts of League of Legends matches in the LCP and Worlds tournaments, studio interview segments, and short documentary episodes about teams. Most content is in Japanese, with some English audio tracks.
How do I contact LoL Esports JP for a brand deal?
Contact details for LoL Esports JP unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but as an official league channel, partnership requests should also go through the league's own brand partnership process.
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