Starbooked

Londonist DMC (@londonistdmc), a London-based student accommodation provider with offices in London, Istanbul and Shanghai, posts short residence tours on its YouTube channel. The channel has about 21,200 subscribers and a median of 229 views per video, uploading roughly 50 videos a year. Sponsored integration rate: $150 to $250 per video.

Why brands book Londonist

Reach students and parents planning London housing for 2026/27

  • Median of 229 views per video across 557 uploads, with the newest tours reaching 300 to 700 views
  • Shorts make up 58% of uploads, a short-form format that suits quick brand messages
  • Sponsored integration at $150 to $250 per video, well under long-form rates
Best forstudent accommodation and housing brandsstudy abroad and education services
Watch forChannel is primarily self-promotional, with low view counts and an audience that is mostly the company's own prospects.

Brand fit report

Content

Topics, IAB taxonomy
Real Estate70%
Education20%
Travel10%
Formats
property walkthrough, short promotional clip, campaign announcement
Tone
promotional, informative
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 1 to 3 minutes for residence tours

Audience

Commercial intent90/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.1%
Likes and comments per view on recent videos
Audience asks aboutWhich London residence is closest to my universityWhat bills and amenities are included in the rentHow do I book a stay for the 2026/27 academic year
Age
70%18-24
15%25-34
10%35-44
5%45+
Gender
50%women
50%men
Countries
Turkey15%
China10%
🇬🇧 United Kingdom20%
🇺🇸 United States10%
LanguagesEnglish 100%

Commercial

4%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
student accommodation
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own residence portfolio, such as 'Why wait until September?'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is property tours and student housing promotion with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube21k22912

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 9 days ago.

Your London life starts here. 🌍 🇬🇧We’re Londonist DMC, proudly named a 2025 King’s Award for Enterprise winner in International Trade 🇬🇧 Since 2013, we’ve helped students from 170+ countries find their perfect home in London, with flexible stays (2 to 51 weeks) across 2,000+ rooms in Zones 1–6. Whether you’re here for a semester, a summer, or the full year, our fully equipped residences include gyms, cinemas, study spaces, 24/7 security, and all bills included. With offices in London, Istanbul, and Shanghai, we’re here to make moving to London simple, safe, and exciting, so you can focus o
Londonist DMC's own profile description on YouTube

Are you Londonist DMC? Claim or remove this profile.

About Londonist DMC

Londonist DMC is a London student accommodation provider that runs a YouTube channel of residence tours and short promotional clips. The channel posts roughly 50 videos a year, with most tours between 1 and 4 minutes and many Shorts under a minute. Viewers are likely prospective students and their parents comparing residences across Zones 1 to 6. The channel is in part a company showcase, so its audience is probably narrow and focused on housing decisions.

The channel has about 21,200 subscribers and a median of 229 views per video, according to channel metrics. Sponsorship on this channel is limited, with no sponsorship disclosures found in the last 50 videos. Based on the rate rule for Shorts-heavy channels, a sponsored integration would cost $150 to $250 per video, which compares with typical paid ad CPMs of $10 to $30.

This channel suits student housing, property, and education brands that want a direct line to students planning a London move. It is a weaker fit for general consumer brands looking for broad reach.

Written from Londonist DMC's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Londonist DMC can edit or remove this page at any time.

Questions about Londonist

How much does Londonist DMC charge for a sponsored video?

Based on the channel's median views and the Shorts-heavy rate rule, a sponsored integration is estimated at $150 to $250 per video. Exact pricing depends on format and scope, so confirm the quote directly with the creator.

What does Londonist DMC post about on YouTube?

The channel posts student accommodation tours across London, including residences in Zones 1 to 3, plus campaign announcements and short promotional clips. It is mostly aimed at students and parents planning a move to London for study.

How do I contact Londonist DMC for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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