Starbooked

Long & McQuade Musical Instruments

@longandmcquade · CA · EN

Long & McQuade Musical Instruments (@longandmcquade) is a family-owned Canadian music retailer. Its YouTube channel from Canada posts gear demos, product comparisons and in-store features for guitars, basses, drums, keyboards and pro audio. The channel has about 64,000 subscribers, a median of roughly 2,600 views per video, and uploads several times a week.

Why brands book Long

Canada's largest music retailer's channel reaches guitar and pro audio buyers

  • About 64,000 subscribers and 21.9 million lifetime views across 1,218 videos
  • Median 2,568 views per video, with a 90th percentile of 26,575 views
  • Roughly 50 uploads in the past year, with 42 in the last 90 days
Best forgear launchesretail promotionspro audio and instrument accessories
Watch forMedian views are modest and 38% of uploads are Shorts, so reach varies widely by video.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Technology20%
Lifestyle10%
Formats
product demo, gear comparison, in-store showcase, riff challenge
Tone
enthusiastic, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds to 5 minutes, with occasional long interviews

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.7%
Likes and comments per view on recent videos
Audience asks aboutwhich model to buyhow a pedal or amp soundswhether a product is worth the price
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
30%women
70%men
Countries
🇨🇦 Canada75%
🇺🇸 United States15%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
guitars, amplifiers, effects pedals, drums, pro audio, keyboards
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes the owner's own retail stock and manufacturer launches, such as the Gibson Original Series and Fender 75th Anniversary Telecasters.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is product demos and music features with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube64k2.6k42
X–––
Instagram–––
TikTok–––

Benchmark score: 48 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest today.

Long & McQuade is a Canadian musical instruments retailer with over 100 locations from British Columbia to Newfoundland and Labrador. For over 65 years, Long & McQuade has been a family-owned business bringing together musicians and gear. ___________________________________________________________ Subscribe to our YouTube channel to see all the latest products, plus seminars, tips and info on guitars, drums, keyboards, pro audio, recording, band instruments and more! https://www.youtube.com/longandmcquade?sub_confirmation=1 ___________________________________________________________ Face
Long & McQuade Musical Instruments's own profile description on YouTube

Are you Long & McQuade Musical Instruments? Claim or remove this profile.

About Long & McQuade Musical Instruments

Long & McQuade Musical Instruments runs a YouTube channel for Canada's largest music retail chain, which operates more than 100 stores across the country. The channel posts product demos, gear comparisons, in-store showcases and riff challenges covering guitars, basses, drums, keyboards and pro audio. Uploads run about 50 a year, with a mix of short clips and longer features.

The audience is estimated to be mostly English-speaking Canadian musicians and gear shoppers, with a lean toward players buying their first or next instrument. These figures are estimates, not platform-reported data. The channel has about 64,000 subscribers and a median of roughly 2,600 views per video. The channel reports no sponsorships in its recent uploads.

Brands that sell instruments, amplifiers, pedals or audio gear and want Canadian buyers can book this channel. Sponsored integrations are priced at $20 to $35 per 1,000 median views for long-form content, or $4 to $8 per 1,000 for Shorts-heavy output, which compares with typical paid ad CPMs of $10 to $30.

Written from Long & McQuade Musical Instruments's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Long & McQuade Musical Instruments can edit or remove this page at any time.

Questions about Long

How much does Long & McQuade Musical Instruments charge for a sponsored video?

Based on its median of about 2,568 views, a sponsored integration is estimated at a range per video that follows the Starbooked rate rule: $20 to $35 per 1,000 median views for long-form content, or $4 to $8 per 1,000 when Shorts exceed half of output. The creator's actual rate should be confirmed directly.

What does Long & McQuade Musical Instruments post about on YouTube?

The channel posts gear demos, product comparisons, new-release features and in-store events covering guitars, basses, drums, keyboards and pro audio. Many videos feature staff from its Toronto and other stores playing instruments on camera.

How do I contact Long & McQuade Musical Instruments for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.

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