Starbooked

Lord Muck (@lordmuck) is a UK channel making tractor, digger and truck videos, including will-it-start revivals, farm work and classic machinery features. It has about 96,000 subscribers and a median of 22,500 views per video, with roughly one upload a month. A sponsored video costs about $450 to $790. The recurring Will It Start series, reviving an old Sanderson Teleporter, is its signature.

Why brands book Lord

Engaged UK machinery audience with 22,500 median views and a loyal comment section

  • Median 22,513 views and a 90th percentile of 63,432 across 328 videos.
  • Engagement of 9.9 percent, with comment counts often above 100 on long videos.
  • Videos run about 18 minutes, leaving room for a native integration in a repair or restoration.
Best fortools and workshop equipmenttractor parts and lubricantsfarm and outdoor apparel
Watch forPosting is irregular, with gaps of several months, and some long videos draw under 20,000 views.

Brand fit report

Content

Topics, IAB taxonomy
Automotive60%
Agriculture25%
Hobbies & Interests15%
Formats
will it start revivals, farm work vlogs, machinery reviews
Tone
hands-on, humorous
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
12 to 22 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement9.9%
Likes and comments per view on recent videos
Audience asks aboutwhether a machine will start and runparts and repair details for classic tractorsprogress on the farm and restoration projects
Age
8%18-24
20%25-34
27%35-44
45%45+
Gender
8%women
92%men
Countries
🇬🇧 United Kingdom55%
🇺🇸 United States15%
🇮🇪 Ireland6%
LanguagesEnglish 92%Other 8%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

Descriptions mention merch at lordmuckshop.com but name no sponsors in the recent videos; detected sponsored share is 2 percent.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Will It Start ? 2 - Sanderson Teleporter' and 'Putting the 7810 to work' show mechanical and farming content with no flagged themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube96k23k4

Benchmark score: 53 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers29 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 24 days ago.

LORD MUCK - Anything with an engine !
Lord Muck's own profile description on YouTube

Are you Lord Muck? Claim or remove this profile.

About Lord Muck

Lord Muck (@lordmuck) is a UK YouTube channel about anything with an engine, mainly tractors, excavators, trucks and classic farm machinery. Recent uploads include the Will It Start series reviving a Sanderson Teleporter, farm clearing work, and classic vehicle features. Most videos run 12 to 22 minutes, with a few Shorts, and the channel posts about once a month.

The channel has about 96,000 subscribers and a median of 22,500 views per video. Audience details are estimates: viewers are likely adults who work with or collect tractors and machinery, mostly in the UK and other English-speaking markets. No sponsored videos were found in the recent uploads, though the creator sells merchandise.

A sponsored integration is estimated at $450 to $790 per video, based on $20 to $35 per 1,000 median views. Paid ads typically cost $10 to $30 per 1,000 views, so this is comparable to the upper range for a targeted audience. Tool, parts, workwear and equipment brands aiming at machinery enthusiasts should consider booking.

Written from Lord Muck's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lord Muck can edit or remove this page at any time.

Questions about Lord

How much does Lord Muck charge for a sponsored video?

Based on a median of about 22,500 views, a sponsored video is estimated at $450 to $790. That equals $20 to $35 per 1,000 views, against $10 to $30 CPM for paid ads.

What does Lord Muck post about on YouTube?

Lord Muck posts about tractors, diggers, trucks and classic machinery, including will-it-start revivals, farm work, vehicle repairs and show visits. Most videos run 12 to 22 minutes, with a new upload roughly every month.

How do I contact Lord Muck for a brand deal?

No email is listed in the data we hold. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked directly through Starbooked.

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