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LOTTO Hessen (@lottohessen5892) is the official YouTube channel of the state lottery operator LOTTO Hessen GmbH in Wiesbaden, Germany. It posts corporate films on social awards, lottery products, apprenticeships and sponsorship projects. The channel has about 5,500 subscribers and a median of 220 views per video, with roughly ten uploads a year. No sponsored integrations were found, and the channel is not a fit for paid creator partnerships.

Why brands book LOTTO

Official state lottery channel with a steady, low-volume corporate presence

  • Median of 220 views per video across the last 30 uploads
  • About 5,520 subscribers and roughly 10 uploads in the past year
  • No sponsored integrations in the recent catalog
Best forbrand awareness among German public-sector audiencesemployer branding and apprenticeship recruitment
Watch forChannel is run by a gambling operator; most brands will not fit with its content.

Brand fit report

Content

Topics, IAB taxonomy
Society60%
Business25%
Hobbies & Interests15%
Formats
corporate interview, award ceremony recap, product explainer
Tone
informative, formal
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 3 minutes, with a few longer award films

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 30 comments
Engagement0.6%
Likes and comments per view on recent videos
Audience asks abouthow to play KENO or GlücksSpiralehow lottery proceeds fund local projectshow to apply for an apprenticeship at LOTTO Hessen
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇩🇪 Germany95%
🇦🇹 Austria3%
🇨🇭 Switzerland2%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
lottery products, online games
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes the operator's own products such as "Pipe it up" and KENO.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is corporate and award-related; the lottery promotion of gambling products is the main brand-safety consideration, as shown in "Eurojackpot - Dein Leben könnte so Jackpot sein!".

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.5k2201

Benchmark score: 7 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 33 days ago.

Dies ist der offizielle YouTube-Kanal der LOTTO Hessen GmbH (LOTTO Hessen). Impressum: LOTTO Hessen GmbH Rosenstraße 5-9 65189 Wiesbaden Telefon: +49-(0)611-3612-0 Telefax: +49-(0)611-3612-377 E-Mail: support@lotto-hessen.de Amtsgericht Wiesbaden HRB 2191 USt.-Ident-Nummer DE 155 59 66 44 Geschäftsführung: Martin J. Blach (Sprecher), Alexander Sausmikat Aufsichtsbehörde: Hessisches Ministerium des Innern und für Sport Friedrich-Ebert-Allee 12 65185 Wiesbaden
LOTTO Hessen's own profile description on YouTube

Are you LOTTO Hessen? Claim or remove this profile.

About LOTTO Hessen

LOTTO Hessen is the official YouTube channel of LOTTO Hessen GmbH, the state lottery operator headquartered in Wiesbaden. The channel posts short corporate films: recaps of the Hessian Denkmalschutzpreis and Sozialpreis awards, explainers for products such as KENO and GlücksSpirale, apprenticeship portraits and features on sponsored local projects. Uploads run at about ten per year, mostly in German.

The audience is estimated to be mostly German adults, though no audience data was provided. Median views sit at about 220 per video, with a few higher outliers such as the GlücksSpirale explainer at 11,024 views. Typical rates for any sponsored work would fall in the $20 to $35 per 1,000 median views range, which is $5 to $8 CPM at this scale, compared with $10 to $30 CPM for paid ads.

This channel is best suited for public-sector communications or employer-branding work, not for consumer brands seeking creator integrations.

Written from LOTTO Hessen's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LOTTO Hessen can edit or remove this page at any time.

Questions about LOTTO

How much does LOTTO Hessen charge for a sponsored video?

The channel shows no sponsorship history, so no published rate exists. Based on its 220 median views, a sponsored integration would be estimated at the minimum $150 to $250 per video, though pricing is not confirmed by the creator.

What does LOTTO Hessen post about on YouTube?

The channel posts corporate films about lottery products, the Hessian Denkmalschutzpreis and Sozialpreis awards, apprenticeship portraits and community projects funded by lottery proceeds. Videos are in German and typically run one to three minutes.

How do I contact LOTTO Hessen for a brand deal?

Contact details for LOTTO Hessen unlock on Starbooked for $0.80. The channel is not a boosted creator, so it cannot be booked directly through Starbooked.