The Calm Creative
Louise Stigell (@louisestigell), a Swedish artist and creative solopreneur, runs The Calm Creative, a watercolor and sketching channel with about 60,400 subscribers and roughly 8,500 median views per video. She uploads about three videos a year, and her rate runs $300 to $1,000 per video. Her distinctive angle is calm, social media-free art business advice alongside relaxed drawing sessions.
Calm, loyal art audience with strong engagement for creative brands
- Median views of about 8,500 per video, with a top video near 210,000 views
- Engagement rate of 6.4 percent, with a like rate of 6.1 percent
- Ideal for art supplies and creative courses, with a rate of $300 to $1,000 per video
Brand fit report
Content
- Formats
- tutorial, vlog, talking-head advice, no-talking drawing session
- Tone
- calm, encouraging
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 8 to 25 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- art courses, digital art products, art supplies
- Affiliate links
- Yes
The video 'Why is everyone raving about this pencil?' links Amazon affiliate products in its description.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content found in recent titles or descriptions; topics are art tutorials, business advice and wildlife drawing.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 60k | 8.5k | 0 |
Benchmark score: 30 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Draw PIGEONS with me (no music, no talking + references) · 3.4k views
▶You're trying too hard to learn art · 7.1k views
▶This is your sign to start a drawing practice · 15k viewsLast three uploads, latest 303 days ago.
I’m Louise: an artist, writer & creative solopreneur from Sweden. In 2020, in the midst of burnout and depression, I turned to watercolor painting as a coping mechanism. A during the coming year, my life would completely change course. This channel is the story of how I picked up art as a 38-year-old, and everything I've learned along the way: from pencil skeching and watercolor technique, to finding my "style", and dealing with perfectionism and fear of the blank page. View more at https://www.louisestigell.com For business inquiries: contact@louisestigell.com
About The Calm Creative
Louise Stigell runs The Calm Creative, a YouTube channel about watercolor, sketching and building a calm art practice. According to her website, she is an artist, writer and creative solopreneur based in Sweden. The channel posts long-form tutorials, quiet drawing sessions with no talking, and advice on art business. Its audience is likely made up of adult beginner and hobbyist artists, estimated rather than measured.
The channel has about 60,400 subscribers and a median of roughly 8,500 views per video. Sponsorships are rare, with affiliate links to art supplies more common. Based on the rate rule, a sponsored integration costs about $300 to $1,000 per video, a CPM of $20 to $35 per 1,000 views. That compares with typical paid ad CPMs of $10 to $30.
Brands selling art supplies, courses or creative tools should consider Louise, especially for campaigns that favor trust over volume.
Written from The Calm Creative's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Calm Creative can edit or remove this page at any time.
Questions about The
How much does Louise Stigell charge for a sponsored video?
Based on public data, a sponsored integration on The Calm Creative is estimated at $300 to $1,000 per video, using a CPM of $20 to $35 on median views. Rates are estimates and should be confirmed directly with the creator.
What does Louise Stigell post about on YouTube?
She posts watercolor and sketching tutorials, quiet drawing sessions with no talking, and videos on art business and marketing for artists. Her content is calm and aimed at beginner and hobbyist artists.
How do I contact Louise Stigell for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.
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