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Love Chic Styling

@lovechicstyling · AU · EN

Jo (@lovechicstyling), a Melbourne-based Australian YouTuber, makes mummy vlogs, toddler and baby product reviews, styling videos and family travel content. Her channel has about 52,300 subscribers and a median of roughly 2,300 views per video. She has been inactive since early 2025. Sponsored integrations are priced at about $50 to $80 per video.

Why brands book Love

Melbourne mum reaching Australian parents of toddlers and babies

  • Median of about 2,300 views per video across 469 uploads
  • Top video, baby clothing essentials, reached 168,418 views
  • Recent Bali family travel vlog drew 6,328 views
Best forbaby and toddler product launchesfamily travel brands
Watch forUploads stopped in early 2025 and the median view count is modest, so reach is likely lower than the subscriber total suggests.

Brand fit report

Content

Topics, IAB taxonomy
Parenting55%
Family and Relationships15%
Lifestyle15%
Travel10%
Fashion and Style5%
Formats
vlogs, product reviews and hauls, tips and advice videos
Tone
personal, practical
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 25 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.2%
Likes and comments per view on recent videos
Audience asks aboutbaby clothing and product recommendationshow to manage toddler and newborn routinesfamily travel with young children
Age
15%18-24
60%25-34
20%35-44
5%45+
Gender
85%women
15%men
Countries
🇦🇺 Australia75%
New Zealand5%
🇺🇸 United States5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

10%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
baby products, children's toys, baby clothing, travel gear
Affiliate links
Yes

Her 2 Year Old Gift Guide and 2 Under 2 Must Haves videos feature brand links and discount codes, and her description lists a business contact for brand enquiries.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent videos; topics are family routines, baby care and travel, including a birth vlog ("BIRTH VLOG - Second miracle baby | IVF pregnancy | 2 under 2") that is medical but not graphic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube52k2.3k0

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 648 days ago.

My name is Jo and I am a Melbourne based mummy vlogger / Australian Youtuber. On this channel you'll find mummy content, styling videos and vlogs featuring myself, hubby & baby boy. Follow us around Melbourne and on our holiday adventures! For business enquiries only please email me at: jo@lovechicstyling.com
Love Chic Styling's own profile description on YouTube

Are you Love Chic Styling? Claim or remove this profile.

About Love Chic Styling

Love Chic Styling is the YouTube channel of Jo, a Melbourne-based Australian mum who posts vlogs, toddler and baby product reviews, styling videos and family travel content. According to her channel description, she shares daily life as a stay-at-home mum with her husband and young sons. The channel has about 52,300 subscribers and 469 videos, with a median of roughly 2,300 views per video. Upload activity has been paused since early 2025.

Viewers are most likely Australian parents of toddlers and babies, with an estimated audience skewed toward women aged 25 to 34. These estimates come from the content and channel data, not from verified analytics. The channel's most-watched videos cover baby clothing and sleep training, which suggests that practical advice drives views.

Brands in baby products, children's toys and family travel may find this channel useful. A sponsored integration is estimated at $50 to $80 per video, which works out to a CPM of roughly $20 to $35 per 1,000 median views, compared with $10 to $30 for typical paid ads.

Written from Love Chic Styling's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Love Chic Styling can edit or remove this page at any time.

Questions about Love

How much does Jo from Love Chic Styling charge for a sponsored video?

Based on her median of about 2,300 views, a sponsored integration is estimated at $50 to $80 per video. This is an estimate from the channel's view data, so confirm rates directly with the creator before planning a campaign budget.

What does Jo from Love Chic Styling post about on YouTube?

Jo posts mummy vlogs, toddler and baby product reviews, gift guides, styling videos and family travel content. Her most-viewed video covers baby clothing essentials, and she also covers sleep training, breastfeeding and daycare preparation.

How do I contact Jo from Love Chic Styling for a brand deal?

The channel description lists a business email for brand enquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.