Lovell Rugby (@lovellrugby) is a UK rugby retailer's YouTube channel with about 47,600 subscribers and roughly 4,300 median views per video. It posts boot play tests, player interviews and mostly short vertical clips, but has not uploaded in about 20 months. Sponsored integrations are estimated at $150 to $250 per video for short clips and about $150 to $1,100 for long-form reviews.
UK rugby boot reviews with a 4,300 median view base
- Median of about 4,300 views and a 90th percentile near 36,000 views per video
- Boot play tests such as 'Mizuno Alpha' reached 36,004 views and 2,519 likes
- Shorts average about 64% of uploads, suited to product drops and sound-led clips
Brand fit report
Content
- Formats
- short vertical product clips, boot play tests, player interviews
- Tone
- energetic, informal
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 4 to 9 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- rugby boots, rugby apparel, rugby equipment
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel features its own retail products such as 'Mizuno Alpha | Play Test' and 'adidas Predator FT | Play Test'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions cover boots, kits and player interviews with no flagged content; contact sport is the only physical element.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Best boots for Wingers 💨 #lovellrugby · 6.7k views
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▶Queensland Reds Rate Australian & British Snacks | Snack Sho · 36k viewsLast three uploads, latest 595 days ago.
Here at Lovell Rugby we eat, sleep, breathe and of course play, rugby. As well as this, we interview some of the biggest names in the game and test the latest products to hit the pitch. By subscribing to our YouTube channel you'll stay up to date with everything that's going on in the world of Lovell Rugby and may even see your next pair of boots! Shop the full website here: https://www.lovell-rugby.co.uk/ Follow us on... TikTok: https://www.tiktok.com/@lovellrugby Instagram: https://www.instagram.com/lovellrugby/ Facebook: https://www.facebook.com/lovellrugby
About lovellrugby
Lovell Rugby is the YouTube channel of the UK rugby retailer Lovell Sports, which publishes boot play tests, player interviews and short product clips. The channel has about 47,600 subscribers and a median of roughly 4,300 views per video, with 326 uploads in total. Shorts make up about 64% of its output, although the channel has not published a new video in about 20 months (data from the channel dossier; the retail business is described on the Lovell Sports website).
The audience is likely to be UK-based rugby players and fans who are shopping for boots, estimated from the content and language. Male viewers probably make up most of the audience, and the 18 to 34 age band appears to lead, though these figures are estimates from content signals only. Viewers are typically comparing boots and kit before buying.
At an estimated $150 to $250 per Short and $20 to $35 per 1,000 median views for long-form, booking costs compare with a typical $10 to $30 CPM for paid ads. Rugby equipment and apparel brands wanting a UK sport audience should consider this channel.
Written from lovellrugby's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. lovellrugby can edit or remove this page at any time.
Questions about lovellrugby
How much does Lovell Rugby charge for a sponsored video?
Lovell Rugby's estimated rate is $150 to $250 per Short, based on median views and Shorts share. Long-form integrations are estimated at about $150 to $1,100 per video, depending on median views. Rates are estimates and should be confirmed with the creator directly.
What does Lovell Rugby post about on YouTube?
Lovell Rugby posts boot play tests, player interviews, product unboxings and short clips about rugby boots, kits and equipment. Most videos are short vertical clips, with occasional long-form reviews running about four to nine minutes.
How do I contact Lovell Rugby for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before you reach out.