Lovers (@loversstores), a United States sex-positive retailer with 40 stores, publishes short product unboxings and kink-education clips on its roughly 5,090-subscriber channel. Median views sit near 7,300 per video, uploads have paused since late 2024, and sponsored integrations would cost about $150 to $250 per video, based on the Shorts rate.
Adult retailer reaching an engaged US audience through short product demos
- Median of about 7,300 views per video across the last 30 uploads
- Top video reached about 77,700 views, showing demo reach beyond the subscriber base
- Shorts make up 76% of uploads, with median length of 24 seconds
Brand fit report
Content
- Formats
- product unboxing, short demonstration, event recap
- Tone
- frank, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- adult toys, lingerie, bdsm gear
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Titles such as 'Unboxing the Whipsmart Premium Thruster: A Luxury Sex Machine' carry explicit adult product content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Unboxing the Whipsmart Premium Thruster: A Luxury Sex Machin · 16k views
▶Unboxing the Liberator Black Label Wedge: The Best-Selling S · 9.2k views
▶Unboxing the Violet Wand E-Stim Galaxy Kit: The World Famous · 7.3k viewsLast three uploads, latest 694 days ago.
Get sexy with us and explore the right way to ultimate pleasure! For over 40 years, Lovers has been fearlessly leading the sex-positive and sexual wellness movement by creating a community to be authentically you. Whether you are exploring self-pleasure or couples play, we are sure to have the perfect addition to the bedroom. You can shop our top-rated products through our 40 stores across the United States or robust digital shopping experience at loversstores.com Shop Online 👇🏽 https://www.loversstores.com Get social with us and join the conversation! 😉 Instagram: @LoversStores | https://w
About Lovers
Lovers is a sex-positive retail brand operating 40 stores across the United States alongside an online shop at loversstores.com. Its YouTube channel, with about 5,090 subscribers and 121 videos, focuses mostly on short product unboxings, demonstrations of toys and BDSM gear, and occasional event recaps. The channel's 30 most recent videos have a median of about 7,300 views, and 76 percent of them are Shorts.
Audience estimates suggest a mostly adult US viewership interested in product guidance, with a leaning toward couples and kink-curious viewers. These figures are estimates based on content, not platform analytics. Uploads have been inactive for more than a year, so pace should be confirmed before booking.
Sponsored integrations are estimated at $150 to $250 per video at the Shorts rate of $4 to $8 per 1,000 median views, which works out to a CPM of roughly $20 to $35 per 1,000 views. That compares with typical paid-ad CPMs of $10 to $30. Adult and sexual wellness brands seeking a dedicated niche audience should consider this channel.
Written from Lovers's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lovers can edit or remove this page at any time.
Questions about Lovers
How much does Lovers charge for a sponsored video?
Based on the channel's median views and Shorts-heavy output, an estimated sponsored integration would cost about $150 to $250 per video. Rates are estimates from public metrics, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does Lovers post about on YouTube?
Lovers posts mostly short unboxings and demonstrations of adult toys, lingerie, and BDSM gear, plus some educational guides and event recaps. Its website describes the brand as sex-positive and focused on sexual wellness. Content is adult-oriented and aimed at viewers shopping for intimate products.
How do I contact Lovers for a brand deal?
Contact details for Lovers unlock on Starbooked for $0.80. Boosted creators on Starbooked can be booked directly through the platform, so check whether the channel is currently boosted before reaching out.
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