Lo Yay Yay (@loyayyay) is a handbag reviewer based in the Netherlands who covers designer and everyday bags, from Hermès to grocery totes. The channel has about 1,600 subscribers and roughly 589,000 total views, with a median of around 335 views per video. It uploads about one video a week, and sponsored integrations are estimated at $150 to $250 per video.
Engaged luxury handbag audience with strong comment activity per video
- Median of 335 views per video, with 90th percentile near 918 views
- Engagement rate of 16 percent, with comments at roughly 10 percent of views
- Around 17 uploads in the last 90 days, a steady weekly rhythm
Brand fit report
Content
- Formats
- product review, monthly bag rotation vlog, fashion news roundup, unboxing
- Tone
- chatty, candid
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 8 to 16 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fashion accessories
- Affiliate links
- Yes
Recent uploads reference discount-driven purchases and a Seyclair unboxing, and one short carries a #notsponsored tag on a jewelry brand.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover fashion, bag reviews and industry news, with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.6k | 335 | 17 |
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶AI Rated My Handbag Collection (And Picked My "Forever 7") | · 116 views
▶Fashion News September: Why Luxury Fashion Is Collapsing (Ba · 918 views
▶I Wore CALF HAIR Deer Print Bags For 30 Days… Here’s What Ha · 269 viewsLast three uploads, latest today.
Hi there! I'm Lo from the Netherlands and I'm a bag-aficionado. I love designer bags, but I believe there's a styling, situation, taste and of course a budget for everything. That's why I discuss everything between Hermès and grocery bags, so you can get the one that's right for you! Instagram; @lo_yay_yay Inquiries; lo.yay.yay@gmail.com
About Lo Yay Yay
Lo Yay Yay is a YouTube channel run by a creator from the Netherlands who reviews handbags across price points, from designer houses such as Hermès and Etro to everyday bags. The channel mixes detailed product reviews, size comparisons, monthly bag rotation videos and fashion news roundups, usually filmed in a relaxed, off-camera style.
The audience is most likely English-speaking fashion and handbag enthusiasts, with an estimated skew toward women aged 25 to 34. Viewers seem to care about value, sizing and whether a bag is worth the money. These figures are estimates based on video titles and comment context rather than verified analytics.
Brands in leather goods, accessories or resale may find value here. The channel's median of about 335 views means sponsored integrations are priced at $150 to $250 per video, equal to a CPM of $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30.
Written from Lo Yay Yay's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lo Yay Yay can edit or remove this page at any time.
Questions about Lo
How much does Lo Yay Yay charge for a sponsored video?
Lo Yay Yay's sponsored integrations are estimated at $150 to $250 per video, based on a median of about 335 views per long-form video. This is a rate estimate from public data, not a published price, and final terms depend on the scope of the integration.
What does Lo Yay Yay post about on YouTube?
Lo Yay Yay posts about designer and everyday handbags, including detailed bag reviews, size comparisons, monthly bag rotation videos and luxury fashion news roundups. Videos are typically 8 to 16 minutes long and filmed in a casual, mostly off-camera style.
How do I contact Lo Yay Yay for a brand deal?
The creator lists an email address in the channel description. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
Similar creators
YouTube and other creators in designer handbags, ranked by score.
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|---|---|---|---|---|---|
Bag Buzz@bagbuzz1238 · US | designer handbagsluxury resale | 3.4k | 1.2k | $150–250 | 45 |