Starbooked

Loy Machedo (@loymachedo), based in Thailand and formerly in Dubai, makes long-form career, personal branding and Gulf expat commentary videos. The channel has about 95,800 subscribers and a 5,232 median view count, with around 50 uploads in the last 90 days. Sponsored integrations are estimated at $180 to $200 per video, based on the channel's median views.

Why brands book Loy

Blunt career strategy channel reaching Indian expats across the Gulf

  • About 95,800 subscribers and 36 million lifetime views on a 12-year channel
  • Median view count of 5,232 per long-form video, with 50 uploads in 90 days
  • Sponsored video estimate of $180 to $200, or about $35 CPM at the upper end
Best forcareer and recruitment servicesprofessional development courseslanguage or relocation services for expats
Watch forLong-form views are modest and the tone is confrontational, which may not suit every brand.

Brand fit report

Content

Topics, IAB taxonomy
Careers55%
Society30%
Personal Finance15%
Formats
talking-head commentary, personal story monologue, news reaction
Tone
blunt, candid
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 25 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Engagement2.0%
Likes and comments per view on recent videos
Audience asks abouthow to get hired or promoted abroadhow to negotiate a higher salaryhow to build a personal brand online
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
25%women
75%men
Countries
🇮🇳 India45%
🇦🇪 United Arab Emirates20%
Thailand5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
career services, personal coaching
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the channel description links to its own consulting services.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Titles such as 'Why I Will NEVER Forgive My Mother' and 'Indian Man CHEATS Thai Woman of $60,000' carry mature personal themes, and 'Dhruv Rathee & Abhijeet Dipke Detained: Is This A VIOLATION OF DEMOCRACY IN INDIA?' is political.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube96k5.2k50
X–––
Instagram–––

Benchmark score: 56 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest today.

I help professionals build a personal brand that gets them hired, promoted and paid more. 👉 Services & Booking: https://www.loymachedo.com/services/ 10,000 videos in 12 years. Lived in Dubai for 40 years. I built my own brand from scratch, and now I teach professionals to stand out and make smarter career moves. No motivational fluff. No generic advice. No corporate BS. Just practical strategy and human judgment that AI can't give you. On this channel: - Personal Branding & Positioning - Job Hunt & Career Strategy - AI & Google: what they say about you - Dubai & UAE: uncensored, practical
Loy Machedo's own profile description on YouTube

Are you Loy Machedo? Claim or remove this profile.

About Loy Machedo

Loy Machedo runs a long-form YouTube channel on personal branding, career strategy and life in the Gulf. Based on the channel's own description and website, he has more than 11,000 videos and a consulting practice that helps senior professionals become more visible online. Videos typically run 8 to 25 minutes and are delivered as direct, camera-facing commentary.

The channel's audience is estimated to be concentrated among Indian professionals and expats in the UAE, mostly aged 25 to 44, with a male-leaning split. Viewers appear to come for job-search and salary advice as well as candid takes on expat life. These audience figures are estimates and are not platform-verified.

The channel's median view count is about 5,232 per video, so sponsored integrations are priced at $180 to $200 per video, which is roughly $35 CPM at the upper end. That compares with typical paid-ad CPMs of $10 to $30. Brands in career services, professional education or expat relocation who want engaged, niche professional viewers should consider booking him.

Written from Loy Machedo's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Loy Machedo can edit or remove this page at any time.

Questions about Loy

How much does Loy Machedo charge for a sponsored video?

Based on the channel's median views, a sponsored integration is estimated at $180 to $200 per video. This is a rate estimate from view data, not a published price, so confirm terms directly before booking.

What does Loy Machedo post about on YouTube?

He posts long-form videos on personal branding, job hunting, salary negotiation, life in Dubai and the UAE, and career issues facing Indian expats. Most videos are direct, on-camera commentary from his own perspective.

How do I contact Loy Machedo for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can start the conversation there.

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