Starbooked

르니 Luzern (@lu_zern), a Korean family channel run by a parent of a toddler, posts baby vlogs, parenting product reviews, and family car purchase videos. The channel has about 1,470 subscribers and a median of roughly 1,800 views per video, with most uploads being Shorts. Sponsored integrations are priced at about $150 to $250 per video.

Why brands book 르니

Korean family channel reaching parents with toddler product reviews and car content

  • Median of about 1,834 views per video across 30 recent uploads
  • Paid baby-product integration already published in March 2025
  • Long-form car purchase series drew up to 47,664 views
Best forbaby and toddler productsfamily car and auto accessories
Watch forSmall subscriber base and low recent upload pace (3 uploads in the last year).

Brand fit report

Content

Topics, IAB taxonomy
Parenting45%
Automotive30%
Family Vlogs25%
Formats
short vlog clips, product review, car purchase vlog series
Tone
warm, playful
Language
Korean
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 8 to 10 minutes for long-form car vlogs

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhich baby products are worth buyinghow the family car compares to alternativeswhere to buy the items shown
Age
10%18-24
55%25-34
30%35-44
5%45+
Gender
65%women
35%men
Countries
🇰🇷 South Korea90%
🇺🇸 United States3%
LanguagesKorean 95%English 5%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
Bullsone (불스원)Coupang
Categories promoted
car care, car fragrance, baby food tools, baby products
Affiliate links
Yes

The video titled '킁킁 어디서 좋은 냄새가 나죠👀 (ft.불스원 토핑방향제)' links to Coupang product pages, and the 'AGK스빙마스터' video is labeled as paid advertising in its description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent titles or descriptions; the channel features a toddler and family life throughout.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.5k1.8k0

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 319 days ago.

일상에 육아 한 방울, 채르니네 입니다:) 아기의 육아 용품, 엄마의 책육아, 아빠의 차량을 담고 있습니다✨️ 💌gwenly927@gmail.com
르니 Luzern's own profile description on YouTube

Are you 르니 Luzern? Claim or remove this profile.

About 르니 Luzern

르니 Luzern is a Korean family channel that posts baby vlogs, parenting product reviews, and a multi-part family car purchase series. Most uploads are short vertical clips featuring the family's toddler, with a few longer car-focused videos. Audience size is small, with about 1,470 subscribers and a median of roughly 1,800 views per video.

The audience appears to be Korean-speaking parents, though these are estimates from the channel's language and content rather than verified data. Viewers tend to engage with product recommendations and family lifestyle content.

Brand work so far includes car fragrance and baby food tool integrations. Rates are about $150 to $250 per video, which is a modest budget for small baby-product or auto-accessory brands. Brands running Korean-language campaigns aimed at new parents can book this channel. Its CPM at this rate would be well above the $10 typical for paid ads, so a boost or cross-platform plan is worth considering.

Written from 르니 Luzern's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 르니 Luzern can edit or remove this page at any time.

Questions about 르니

How much does 르니 Luzern charge for a sponsored video?

Based on a median of about 1,800 views, 르니 Luzern's rate is roughly $150 to $250 per video. This works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads.

What does 르니 Luzern post about on YouTube?

The channel posts baby and toddler vlogs, parenting product reviews, and a multi-part family car purchase series. Most videos are short vertical clips, with a few longer car videos.

How do I contact 르니 Luzern for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.