Ludology
Ludology is a board game analysis podcast hosted by Erica Hayes-Bouyouris, Sen-Foong Lim and Geoffrey Engelstein. It explores game design, game history and how players engage with games rather than news or reviews. The show has 703 episodes, releases roughly every two weeks, and runs about 52 minutes per episode. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of $40 to $200 per episode.
Long-running analytical board game podcast with a loyal, highly rated audience
- 703 episodes since 2011 with a 4.8 Apple Podcasts average across 344 ratings
- Biweekly episodes of roughly 52 minutes give sponsors sustained presence
- Audience is engaged with game design and hobby topics, suited to tabletop brands
Brand fit report
Content
- Formats
- co-hosted discussion, topic essay, panel discussion
- Tone
- analytical, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 45 to 60 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the website describes listener support and donations, and the show is part of The Dice Tower Network.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and description cover board game design, history and players with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | ludology.libsyn.com |
| Apple Podcasts | podcasts.apple.com/podcast/id419046224 |
| RSS feed | ludology.libsyn.com/rss |
Benchmark score: 71 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Pros and Cons Ep 21 | 2026-10-12 | 45 min |
| Ludology 364 The Cost of Complexity | 2026-09-28 | 46 min |
| Pros and Cons Ep 20 | 2026-09-13 | 33 min |
| Ludology 363 Transformative | 2026-08-29 | 1 h 24 min |
| Ludology 362 Getting Graphic with Games | 2026-08-10 | 49 min |
| Pros and Cons Ep 19 | 2026-07-26 | 26 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 14 days.
Welcome to Ludology, an analytical discussion of the how's and why's of the world of board games. Rather than news and reviews, Ludology explores a variety of topics about games from a wider lens, and discusses game history, game design and game players. Ludology is part of The Dice Tower Network, the premier board game media network.
About Ludology
Ludology is an analytical board game podcast that examines game design, game history and the people who play games, rather than offering news or reviews. Hosted by Erica Hayes-Bouyouris, Sen-Foong Lim and Geoffrey Engelstein, the show has released 703 episodes since February 2011, currently on a roughly two-week cadence with episodes around 52 minutes long. The website describes it as part of The Dice Tower Network and notes that it is supported by listener donations. The show holds a 4.8 average rating from 344 Apple Podcasts ratings.
The audience is estimated, not published, at 2,000 to 8,000 downloads per episode, skewing toward adults in their twenties to forties who follow tabletop hobby topics, mainly in the United States, United Kingdom and Canada. No sponsors were visible in the feed. Based on the estimate, host-read mid-roll placements are priced at about $40 to $200 per episode.
The show suits board game publishers, accessory makers and hobby retailers looking for a thoughtful, long-running audience. Sponsors should weigh the estimated reach against the show's analytical focus.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Ludology can edit or remove this page at any time.
Questions about Ludology
How much does Ludology charge for a podcast sponsorship?
Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll ad is roughly $40 to $200 per episode. Final pricing should be confirmed with the show.
What is Ludology about?
Ludology is an analytical podcast about board games that covers game design, game history and game players, rather than news or reviews. It has released 703 episodes since 2011.
How do I contact Ludology about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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