Anja Luft (@lueftchen), based in Hamburg, Germany, makes German-language paper crafting and card-making tutorials, many built around Stampin' Up! products. The channel has about 3,200 subscribers and a median of roughly 790 views per video, with uploads slowing to about five per year. Sponsored integrations are estimated at $150 to $250 per video. Her website describes her as an independent Stampin' Up! demonstrator for ten years.
Engaged German-speaking crafters who buy the supplies she shows
- Median of about 790 views per video on a channel of roughly 3,200 subscribers
- Recent tutorial 'Heißfolie mal anders nutzen' reached 3,048 views
- Estimated sponsored integration $150 to $250 per video, about $0.20 to $0.30 per view
Brand fit report
Content
- Formats
- step-by-step tutorials, project showcases, product overviews, YouTube Shorts
- Tone
- friendly, instructional
- Language
- German
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 25 minutes, with Shorts under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- paper crafting supplies, rubber stamps, craft tools
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; product promotion is tied to her role as a Stampin' Up! demonstrator, which her website describes as selling products through her online shop.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is craft tutorials with no flagged themes across the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 32 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Heißfolie mal anders nutzen – 3 neue Techniken | Stampin’ Up · 3k views
▶Stampin’ Up!® Heißfolien-System: 11 Ideen zum Karten basteln · 1.2k views
▶Alle 5 neuen Stampin' Up!® InColor 2026 – Geburtstagskarte S · 740 viewsLast three uploads, latest 91 days ago.
Ich bin Kartenbastlerin und zeige Dir jede Woche DIY Videos zum Hobby "Basteln mit Papier und Stempeln". Ich bin Anja Luft von Lüftchen und liebe es mit Papier und Stempeln zu basteln. Dieses Hobby ist um einiges schneller und kostengünstiger als z.B. Nähen. Du benötigst dafür am Anfang einen Papierschneider ein gutes Stempelkissen, ein Stempelset und guten Farbkarton. Gerne berate ich Dich was für Deine Bedürfnisse ein guter Anfang ist. Ich bin seit 10 J. unabhängige Stampin‘ Up! Demonstratorin. Du kannst die Produkte von Stampin’ Up!® bei mir bestellen. Diese Seite wurde erstellt von:
About Lüftchen - Anja Luft
Anja Luft, known as Lüftchen on YouTube (@lueftchen), is a German paper crafter based in Hamburg. Her channel, with about 3,200 subscribers, publishes German-language step-by-step tutorials on card making, paper projects and stamping, many using Stampin' Up! products. According to her website, she has been an independent Stampin' Up! demonstrator for ten years. Her videos are shot on camera in a low-production style.
Each video typically runs from 8 to 25 minutes, with some Shorts under a minute. Median views are about 790 per video, and the channel has averaged around five uploads per year recently. Her audience appears to be mainly German-speaking women, most likely aged 35 and above. These figures are estimates based on channel data and her website, not verified analytics.
Brands in hobby, paper crafting and DIY supplies may find her audience well matched. Based on the data, a sponsored integration is priced at $150 to $250 per video, which equals an effective CPM of $20 to $35 per 1,000 views, compared with the typical $10 to $30 CPM for paid ads.
Written from Lüftchen - Anja Luft's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lüftchen - Anja Luft can edit or remove this page at any time.
Questions about Lüftchen
How much does Anja Luft charge for a sponsored video?
Based on her median of about 790 views and long-form format, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from public channel data, so confirm the rate directly with her before booking.
What does Anja Luft post about on YouTube?
Anja Luft posts German-language paper crafting tutorials, including card making, folding techniques, stamping projects and product overviews, mostly using Stampin' Up! supplies. Her videos are filmed on camera in a low-production, beginner-friendly style.
How do I contact Anja Luft for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can check her availability and send a brief through the platform.
Similar creators
YouTube and other creators in paper crafting, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Rachel Aziamadi, unabh. Stampin’ Up Demonstratorin@rachelaziamadi · DE | paper craftinggreeting cards | 1.3k | 456 | $150–250 | 72 |
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Stampin' Studio@stampinstudio8952 | card makingpaper crafting | 1.1k | 170 | $150–250 | 20 |
Kreativstempel - Basteln mit Stempel und Papier@kreativstempel · DE | paper craftingcard making | 9.4k | 542 | $150–250 | 19 |