Luke Wyatt (@lukeriot), who also works as Torn Hawk, is a musician and video maker whose YouTube channel posts short, irreverent clips with a median of about 150 views per video. The channel has around 3,400 subscribers and uploads roughly once a month. Sponsored integrations would be priced at $150 to $250 per video, and the channel's Cheetos sketch is its most recent branded-style post.
Niche art-music audience for quirky, low-cost brand experiments
- Median of 150 views per video across the last 30 uploads, with a 90th percentile of 391 views
- About 56 percent of uploads are Shorts, which fits low-cost placements at $150 to $250
- Engagement of 2.98 percent, with a like rate of 2.66 percent, indicates a responsive if small audience
Brand fit report
Content
- Formats
- short sketches, music clips and audio edits, live performance clips
- Tone
- absurdist, irreverent
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 90 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- snack foods
- Affiliate links
- No
The Cheetos Glove video describes the @cheetos glove as an introduction, but no formal sponsorship disclosure was found in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Titles such as "Talking About His Own Piss" and "Spilled His Aristocrat Guts" and political satire like "Little Donnie Trump Wrote A Little Poem" suggest content that is not family friendly.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.4k | 150 | 1 |
Benchmark score: 7 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Cheetos Glove · 42 views
▶Sky Bow - "Fortress" · 67 views
▶Chalamet and Kylie In Cleveland · 224 viewsLast three uploads, latest 69 days ago.
I am Luke Wyatt / Torn Hawk / I make Video Mulch. Contact me: LukeJWyatt@gmail.com I make music as Torn Hawk... (Listen here): https://spoti.fi/2OpuK0o and under some other names. Discogs will tell you about it: https://www.discogs.com/artist/2797436-Torn-Hawk http://www.discogs.com/artist/2703915-Luke-Wyatt http://tornhawk.com/
About Luke Wyatt
Luke Wyatt, who posts under the handle @lukeriot and also performs as Torn Hawk, runs a YouTube channel of short, low-budget videos covering music clips, satirical sketches and live performance excerpts. The channel has roughly 3,400 subscribers and about 700,000 lifetime views, with a median of 150 views per video. Uploads arrive about once a month, and most are under 90 seconds, with Shorts making up more than half of the recent output.
The audience is likely small, niche and skewed toward adults interested in experimental and electronic music, as well as absurdist online humor. Based on the content, these estimates should be treated as unverified. Per the website at tornhawk.com, Torn Hawk is a music project associated with radio shows and album releases.
At a rate of $150 to $250 per video, this channel is an option for brands seeking a small, creative campaign rather than broad reach. Its effective CPM at $20 to $35 per 1,000 views is far above the $10 to $30 typical of paid ads, so brands should book it for cultural fit, not efficiency.
Written from Luke Wyatt's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Luke Wyatt can edit or remove this page at any time.
Questions about Luke
How much does Luke Wyatt charge for a sponsored video?
Based on a median of 150 views and a Shorts-heavy channel, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates derived from channel metrics and not a published price.
What does Luke Wyatt post about on YouTube?
The channel posts short music clips, satirical sketches, and live performance excerpts, often tied to the Torn Hawk music project. Recent uploads include a Cheetos glove sketch and album teasers.
How do I contact Luke Wyatt for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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