Luma (@lumalabsai), a US-based AI company channel, posts product updates, tutorials and AI-generated short films for its roughly 68,500 subscribers. Median views are about 2,100 per video, with around 50 uploads in the past year. Sponsored integrations for this brand-owned channel are not offered as typical creator work. Mixed long-form and Shorts formats.
Brand-owned AI video channel, strong for reaching AI creators and developers
- About 68,500 subscribers and 62.7 million lifetime views.
- Median video views around 2,100, with some Shorts reaching over 100,000.
- Around 50 uploads in the last 365 days, roughly one per week.
Brand fit report
Content
- Formats
- product announcements, tutorial walkthroughs, AI-generated short films, behind-the-scenes case studies
- Tone
- promotional, polished
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds to about 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
The channel is the brand's own account and promotes its own products; no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Several AI-generated spots such as "Luma Break" and "Traffic Stop" depict execution and police stops with comedic framing; "Luma Trucks (Hell Yeah)" shows a demon and lava.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 69k | 2.1k | 2 |
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Luma AI to Launch Native Arabic-Language Interface for Saudi · 1.1k views
▶Layers in Luma: How to use the Layers editor in Luma · 686 views
▶Luma Skills Demo: Reusable AI Creative Workflows · 2.6k viewsLast three uploads, latest 47 days ago.
Creative Agents That Make You Prolific. Try Luma → http://lumalabs.ai/app
About Luma
Luma (@lumalabsai) is the official YouTube channel of Luma AI, a US-based company that builds generative video and image tools. The channel posts product announcements, API launches, tutorials and AI-generated short films made with its software. With about 68,500 subscribers and median views near 2,100 per video, the audience is likely made up of creators, developers and marketers interested in AI video. This is an estimate from channel data.
The channel uploads roughly once a week, with a mix of long-form explainers and Shorts. Many videos are case studies or behind-the-scenes pieces featuring third-party brands and filmmakers. Because the channel belongs to the company, sponsored integrations are not typically offered. At the standard rate of $20 to $35 CPM for long-form, the channel is not a typical creator buy, and brands wanting AI-focused reach would more likely partner with the company directly.
Written from Luma's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Luma can edit or remove this page at any time.
Questions about Luma
How much does Luma charge for a sponsored video?
Luma is a company-owned channel rather than an independent creator, and no sponsored integrations were found. Standard rates for comparable channels run $20 to $35 per 1,000 median views, but Luma would need to be contacted directly about any partnership.
What does Luma post about on YouTube?
The channel posts product updates, tutorials for its Luma Agents and Ray video models, and short AI-generated films. Recent uploads include the Ray 3.2 API launch and the Uni-1.1 API announcement.
How do I contact Luma for a brand deal?
Contact details unlock on Starbooked for $0.80. Because this is a company-owned channel, boosted creators can be booked through Starbooked, but Luma itself would need to approve any campaign.
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