Starbooked

LunaLily (@lunalily) is a UK-based YouTube channel making gothic, alternative and Halloween content, with about 63,000 subscribers and a median of roughly 5,500 views per video. The channel posts hauls, subscription box unboxings and horror event vlogs, with sponsored work priced at $150 to $200 per video. Its standout feature is a dense focus on seasonal Halloween shopping across UK retailers.

Why brands book LunaLily

Gothic and Halloween shopper with 63K subscribers and a seasonal buying audience

  • Median views of about 5,533 on long-form videos, with peaks near 12,600
  • Recent Halloween hauls reached 6,000 to 8,400 views each across UK retailers
  • Subscription box unboxings average roughly 3,000 to 7,600 views each
Best forseasonal retail campaignsbeauty and alternative fashion productssubscription box brands
Watch forUpload pace in the recent list is steady, but platform fields show a discrepancy, so confirm current posting schedule before booking.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests45%
Fashion & Style30%
Shopping15%
Home & Garden10%
Formats
hauls, unboxings, vlogs
Tone
playful, atmospheric
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 16 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement10.5%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the items shownwhich subscription boxes are worth ithow to build a gothic or witchy look on a budget
Age
25%18-24
45%25-34
20%35-44
10%45+
Gender
70%women
30%men
Countries
🇬🇧 United Kingdom75%
🇺🇸 United States10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

16%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
None yet
Categories promoted
subscription boxes, beauty, home decor, seasonal retail
Affiliate links
No

Sponsorship appears in the metrics at 16 percent, but no sponsor is named in the recent titles or descriptions; a 'Thanks to Carmen for the Bath & Body Works halloween goodies' note appears in 'Halloween Bath & Body Works Haul UK / Canada'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Horror themes are present, such as 'HorrorConUK Look Around Vlog & Haul' and 'Hallowscream York 2025 - Scare Maze Walk-through Vlog!', but no adult or drug content is flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube63k5.5k0

Benchmark score: 24 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest 257 days ago.

🎃🖤 Please Subscribe! 🖤🎃 Email & Business enquiries: lunalilyyoutube@hotmail.com Please like & subscribe !
LunaLily's own profile description on YouTube

Are you LunaLily? Claim or remove this profile.

About LunaLily

LunaLily is a UK YouTube channel run by a creator who posts gothic, alternative and horror-themed content. The channel's main formats are seasonal hauls from high-street and budget retailers, subscription box unboxings, and vlogs from horror events. The creator's description lists an email address for business enquiries.

According to the channel's public data, the channel has about 63,000 subscribers and 336 videos, with a median of about 5,500 views per video. The audience is estimated to be mostly UK-based women aged 25 to 34, with an interest in Halloween, alternative fashion and home decor; these are estimates, not platform-verified figures.

Brands that want reach among gothic and Halloween shoppers can consider this channel. Sponsored integrations are priced at about $150 to $200 per video, which works out to roughly $20 to $35 CPM, compared with $10 to $30 typical for paid ads. Brands should book it when a seasonal or subscription product fits the audience.

Written from LunaLily's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LunaLily can edit or remove this page at any time.

Questions about LunaLily

How much does LunaLily charge for a sponsored video?

LunaLily's sponsored integrations are estimated at $150 to $200 per video, based on a median of about 5,500 views and a CPM range of $20 to $35. Final rates depend on deliverables and timing, and brands should confirm them directly with the creator.

What does LunaLily post about on YouTube?

LunaLily posts gothic and alternative lifestyle content, including Halloween hauls from UK retailers, subscription box unboxings, horror convention vlogs and home decor finds. The tone is playful and atmospheric, and most videos are filmed on camera.

How do I contact LunaLily for a brand deal?

The creator lists an email address for business enquiries in the channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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