Lunchbox Dad (@lunchboxdad), a US food channel, makes creative kids' lunches, snacks and family dinners. With about 3,160 subscribers and median views near 1,600, it posts roughly one video a week, mostly short vertical clips. Sponsored integrations are estimated at $150 to $250 per video. Content is in English.
Family-friendly lunch and snack videos with proven engagement on sponsored food content
- Median views of about 1,630 across the last 30 videos, with a top video at 8,175 views
- Strong sponsored response: the Bluey-themed #ad lunch reached 3,824 views with 84 likes
- Uploads roughly 50 times a year, so brand mentions recur regularly
Brand fit report
Content
- Formats
- short vertical recipe tutorials, sponsored product recipe videos, seasonal themed food art
- Tone
- friendly, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- G Hughes Zero Sugargoldfishsmiles
- Categories promoted
- beverages, snack foods
- Affiliate links
- No
Video 'When everyone wants a different dinner, make one dinner board!' states 'I'm partnering with G Hughes Zero Sugar'; the description of 'Easy back-to-school lunch ideas' names a partnership with goldfishsmiles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Halloween s'mores just got a ghostly upgrade' and the horror-themed pizza post are seasonal food content with no concerning material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.2k | 1.6k | 13 |
Benchmark score: 64 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Halloween s’mores just got a ghostly upgrade · 1.2k views
▶This pizza is straight out of a horror movie · 2k views
▶🍁 Gilmore Girls fans need to visit this bakery today! When · 532 viewsLast three uploads, latest 2 days ago.
Lunchbox Dad is about making creative lunches for kids while and family-friendly meals. Work With Me: lunchboxdad@emcpower.co
About Lunchbox Dad
Lunchbox Dad (@lunchboxdad) is a US food channel run by a creator who makes creative lunches for kids, family dinners, bento-style tutorials and themed snacks. Videos are short and mostly vertical, with a median length of about 46 seconds and a typical upload pace of roughly one video a week over the past year.
The audience appears to be mostly parents of school-age children in the United States, based on the content. These demographic figures are estimates, not platform-reported data. Recent sponsored work includes partnerships with G Hughes Zero Sugar and goldfishsmiles, as well as branded recipe videos.
The estimated rate is $150 to $250 per sponsored video. Compared with paid ads at a $10 to $30 CPM, this channel's CPM is about $20 to $35 per 1,000 views, so it suits snack and beverage brands that value family-focused, native recipe content.
Written from Lunchbox Dad's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lunchbox Dad can edit or remove this page at any time.
Questions about Lunchbox
How much does Lunchbox Dad charge for a sponsored video?
Estimated rates for Lunchbox Dad are $150 to $250 per sponsored video. The range is based on the channel's median views of about 1,630 and its mostly short-form format. Confirm current pricing directly with the creator before booking.
What does Lunchbox Dad post about on YouTube?
Lunchbox Dad posts short videos about creative kids' lunches, bento-style tutorials, themed snacks, family dinners and budget-friendly meals. Many videos are tied to holidays, seasons or back-to-school. The channel also includes occasional sponsored recipe videos.
How do I contact Lunchbox Dad for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. Once unlocked, you can reach out with your campaign brief and product details.
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