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lunchbox (@lunchboxfam), a US channel run by makers of an anti-theft hydration pack for festival goers, posts mostly short vertical clips about festival life. It has about 2.5 thousand subscribers and a median of roughly 1,200 views per video, with about 50 uploads a year. Sponsored integrations cost about $150 to $250 per video.

Why brands book lunchbox

Short festival clips with a median of 1,178 views per video

  • Median of 1,178 views per video across the last 30 uploads
  • About 50 uploads in the past year, most under 15 seconds
  • 98 percent of uploads are Shorts, a cheaper format for sponsored placements
Best forfestival and event gearhydration and outdoor accessoriesawareness campaigns for festival-goers
Watch forOwn product brand; a sponsor may compete with or be overshadowed by lunchbox's own sling packs.

Brand fit report

Content

Topics, IAB taxonomy
Electronic Music45%
Lifestyle35%
Humor20%
Formats
short vertical clips, product how-to series (Unpack'd), festival vlogs
Tone
playful, upbeat
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 2480 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to pack a hydration packwhich festival bag is worth buyinghow to clean a hydration bladder
Age
40%18-24
40%25-34
12%35-44
8%45+
Gender
60%women
40%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
festival hydration packs (own brand)
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own product, as in 'Unpack'd Episode 6: What's in your Hydration Sling. Limited stock available now!'

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is festival lifestyle and product demos with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.5k1.2k46
Instagram–––

Benchmark score: 80 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1 days ago.

Welcome to the lunchbox fam! We’re a group of passionate festival goers that realized that problems existed in the festival world that we needed to solve. Our solution? The lunchbox - the anti-theft hydration pack made for festival goers by festival goers. By combining anti-theft defenses with high quality materials, we made sure you keep your peace of mind in the crowd. We also patented our own rapid-refill system so you can quickly and easily refill your hydration pack on-the-go! The best part though? The lunchbox fam - the community you join once you get your very own lunchbox! Just look
lunchbox's own profile description on YouTube

Are you lunchbox? Claim or remove this profile.

About lunchbox

lunchbox (@lunchboxfam) is a United States YouTube channel run by the team behind an anti-theft hydration pack made for festival goers. The channel posts mostly very short vertical clips, along with the Unpack'd product how-to series and festival vlogs. With about 2,480 subscribers and a median of roughly 1,180 views per video, it reaches a small, engaged audience. Its viewers are estimated to be mostly young adults in the United States who attend electronic music festivals.

The channel uploads frequently, around 50 videos a year, and almost all are Shorts. Sponsored integrations are estimated at $150 to $250 per video. Shorts pricing runs $4 to $8 per 1,000 median views, which works out to a CPM of about $4 to $8, compared with the typical $10 to $30 CPM for paid ads.

This channel suits festival, outdoor and hydration brands that want low-cost awareness with a niche audience. Brands in those categories should consider it first.

Written from lunchbox's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. lunchbox can edit or remove this page at any time.

Questions about lunchbox

How much does lunchbox charge for a sponsored video?

Based on a median of about 1,180 views and a Shorts rate of $4 to $8 per 1,000 views, lunchbox's sponsored integrations are estimated at $150 to $250 per video. This is an estimate from public channel data, not a published rate card.

What does lunchbox post about on YouTube?

lunchbox posts very short festival clips, its Unpack'd series on packing and cleaning hydration packs, and festival vlogs. Most videos are under 60 seconds and are filmed on camera in a low-production style.

How do I contact lunchbox for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.