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Luthier on Luthier with Michael Bashkin

Podcast · www.fretboardjournal.com · EN
Hosted by Michael Bashkin

Luthier on Luthier, hosted by luthier Michael Bashkin and published by The Fretboard Journal, interviews guitar builders about acoustic, electric, flattop and archtop instruments. The show has 118 episodes released roughly every 30 days, with a median length of about 60 minutes. Estimated downloads per episode are 2,000 to 8,000, implying a rate of about $40 to $200 per episode.

Why brands sponsor Luthier on Luthier with Michael Bashkin

Reach engaged acoustic and electric guitar builders through long-form maker interviews

  • 118 episodes of in-depth interviews with independent luthiers and builders
  • Apple Podcasts rating of 4.7 from 191 ratings, with 164 five-star reviews
  • Listeners are hobbyists and craftspeople who buy instruments, tools and materials
Best forguitar tools and supplieswoodworking and finishing productsmusic gear and accessories
Watch forAudience is niche and estimates are modelled, not measured; the monthly cadence limits frequency.

Brand fit report

Content

Topics, IAB taxonomy
Music80%
Hobbies & Interests20%
Formats
interview, long-form conversation
Tone
informative, passionate
Language
English
Production
Clean, edited audio
Typical length
50 to 60 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 191 Apple ratings fall in the 50 to 200 band (2,000 to 8,000), with a 2017 start and 118 episodes; the monthly cadence and hour-long episodes temper the estimate, and the Podcast Index popularity of 9 supports the upper part of the range.
Audience asks abouthow specific guitars are built and voicedtechniques and tools used by independent buildershow makers got started and run their workshops
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
25%women
75%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The Fretboard Journal
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by The Fretboard Journal, which is the publisher rather than a sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Guitar-building interviews with no explicit flag in the feed and no concerning titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 61 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
118. Chris Holcomb2026-09-2855 min
117. Jamie Gale2026-08-2855 min
116: Paco Chorobo2026-07-3154 min
115. Marco Bortolozzo2026-07-0257 min
114. Thierry André2026-05-281 h 15 min
113. Sean McGowan2026-04-2858 min

Last six episodes from the show's feed, latest 21 days ago, a new one about every 30 days.

Every month, luthier Michael Bashkin interviews some of his favorite fellow guitar builders, makers and creatives on the Luthier on Luthier podcast. Acoustic, electric, flattop, archtop and everything in-between... brought to you by the Fretboard Journal
Luthier on Luthier with Michael Bashkin's own show description from the podcast feed

Do you make Luthier on Luthier with Michael Bashkin? Claim or remove this page.

About Luthier on Luthier with Michael Bashkin

Luthier on Luthier is a podcast hosted by luthier Michael Bashkin and published by The Fretboard Journal. Each episode is a long-form interview with a guitar builder, covering acoustic, electric, flattop and archtop instruments, according to the show's feed and description.

The show has released 118 episodes since February 2017, with new episodes roughly every 30 days and a median length of about 60 minutes. The Apple Podcasts listing shows a 4.7 average rating from 191 ratings.

Based on estimates from the rating count and show age, listeners are likely guitar makers and hobbyists, with an estimated 2,000 to 8,000 downloads per episode. The feed shows no sponsors, so the show is a fit for guitar tool, supply and music gear brands. Estimated rate is about $40 to $200 per host-read mid-roll, per Starbooked's rate rule.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Luthier on Luthier with Michael Bashkin can edit or remove this page at any time.

Questions about Luthier on Luthier with Michael Bashkin

How much does Luthier on Luthier charge for a podcast sponsorship?

Estimated rates are about $40 to $200 per host-read mid-roll ad, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing depends on the sponsor's needs and the episode placement.

What is Luthier on Luthier about?

Luthier on Luthier is a monthly interview podcast in which luthier Michael Bashkin talks with guitar builders about acoustic, electric and archtop instruments and their craft.

How do I contact Luthier on Luthier about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.