Starbooked

Lyle Hiroshi Saxon (@lylehsaxon), a Tokyo-based creator, documents everyday life, trains and city scenes in Tokyo and across Japan on YouTube. The channel has about 96,500 subscribers and a median of roughly 1,900 views per video, posting several times a week. A sponsored integration is estimated at $150 to $250 per video, reflecting modest viewership and no brand work seen.

Why brands book Lyle

Long-running Tokyo city archive with steady, low-cost sponsor reach

  • About 96,500 subscribers and roughly 31.9 million lifetime views
  • Median of about 1,850 views per video across the last 30 uploads
  • Sponsored integration estimated at $150 to $250 per video, below a $10 CPM benchmark for paid ads
Best fortravel and rail brandsTokyo-based local businesses
Watch forViews per video are modest and the audience is mostly Japanese-speaking; the content is observational with no hosted segments.

Brand fit report

Content

Topics, IAB taxonomy
Vehicle45%
Lifestyle (sociology)55%
Formats
walking tour footage, night city scenes, station and train-ride footage
Tone
calm, observational
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
4 to 20 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks aboutwhich train line or station is shownwhat a location looked like in past decadeswhere exactly a scene was filmed
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
35%women
65%men
Countries
🇯🇵 Japan85%
🇺🇸 United States5%
LanguagesJapanese 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles are station, train and city scene descriptions with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube97k1.9k50

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 1 days ago.

Tokyo resident since 1984. Video material from 1990-93, as well as newer material from 2001 onwards. The "Around Tokyo" project was and is to document life in Tokyo and the surrounding areas, as well as some material from other areas of Japan. Lyle (Hiroshi) Saxon http://www5d.biglobe.ne.jp/~LLLtrs/ http://uk.youtube.com/lylehsaxon Official Archive: Recorded by Lyle Hiroshi Saxon from 1990 onward. All rights reserved. No unauthorized re-uploads or use in AI-generation without permission. For licensing inquiries please contact Aflo (contact@afloimages.com)
Lyle Hiroshi Saxon's own profile description on YouTube

Are you Lyle Hiroshi Saxon? Claim or remove this profile.

About Lyle Hiroshi Saxon

Lyle Hiroshi Saxon (@lylehsaxon) is a Tokyo resident whose YouTube channel documents city life, stations and trains across Tokyo and other parts of Japan, with footage going back to the early 1990s. Per the creator's website, the LL-Letters project covers anthropology and life in Tokyo, and his site describes him as a photographer and writer based in Tokyo. The channel uploads frequently and most videos are long, unedited ambient recordings.

The channel has about 96,500 subscribers and a median of roughly 1,850 views per video. Its audience is estimated to be mostly Japanese-speaking adults, likely older viewers drawn to nostalgia and rail footage; these figures are estimates, not platform-verified data. No sponsorships are visible in recent uploads.

A sponsored integration is estimated at $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 median views, comparable to paid-ad CPM ranges of $10 to $30. Brands in travel, rail, or Tokyo-focused local services who want a niche, low-cost audience should consider booking him.

Written from Lyle Hiroshi Saxon's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lyle Hiroshi Saxon can edit or remove this page at any time.

Questions about Lyle

How much does Lyle Hiroshi Saxon charge for a sponsored video?

Based on his median of about 1,850 views, a sponsored video is estimated at $150 to $250 per video. This is a formula estimate from channel metrics, not a published rate card, so confirm pricing directly with the creator before committing.

What does Lyle Hiroshi Saxon post about on YouTube?

He posts long, mostly unnarrated footage of Tokyo streets, train stations and rail lines, along with night city scenes and other parts of Japan. Titles usually name the station or line and the year the footage was shot. Videos are presented as an observational archive rather than commentary.

How do I contact Lyle Hiroshi Saxon for a brand deal?

His website lists an email for photo, video and licensing requests. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.