LYRICS Magazin
LYRICS Magazin (@lyricsmagazinch) is a Swiss German-language hip-hop media channel from Switzerland, publishing interviews, reactions, performance clips and news on Swiss and international rap. With about 3,640 subscribers and roughly 860 median views, it posts about 50 videos a year, mostly short vertical clips. Sponsored integrations run $150 to $250 per video.
Reach engaged Swiss German hip-hop viewers through short-form interviews and performances
- About 860 median views per video across 50 uploads in the last year
- Shorts make up 80% of recent uploads, with the highest recent clip at 2,232 views
- Performance series VISTO adds a recurring format for artist-led integrations
Brand fit report
Content
- Formats
- short vertical interviews, performance videos, reaction clips, long-form studio interviews
- Tone
- energetic, informal
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for most Shorts, 2 to 6 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Rap content and artist interviews may include explicit lyrics and language; no specific title was flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Mukuna | VISTO Episode 05 — Vibes at the Store – «SHOTTA» · 27 views
▶Raph | VISTO Episode 04 — Vibes at the Store – «fav artist» · 132 views
▶Lindsay Muepu | VISTO Episode 03 — Vibes at the Store – «10 · 262 viewsLast three uploads, latest 2 days ago.
LYRICS – Die Schweizer HipHop-Plattform aus dem Herz der Szene Folge uns auf Instagram: https://www.instagram.com/lyricsmagazin/ LYRICS auf YouTube abonnieren: ▶️ https://youtube.com/lyricsmagazinch?sub_confirmation=1 Für alle News: https://www.lyricsmagazin.ch/
About LYRICS Magazin
LYRICS Magazin is a Swiss German-language hip-hop and urban culture channel that posts interviews, reactions, news and performance videos. Most output is short vertical content, with long-form studio interviews and the VISTO performance series in between. The channel is the YouTube arm of the LYRICS Magazin media platform, which its website describes as Switzerland's largest urban platform. The site-described team of young music professionals runs production.
The channel's audience is estimated, not measured: its videos are mostly in German and centered on the Swiss rap scene, which suggests viewers who follow Swiss hip hop, mostly in Switzerland and the German-speaking region. Median views sit around 860 per video, so reach is niche. Sponsored integrations are rated at $150 to $250 per video, equivalent to a CPM of about $4 to $8 per 1,000 views, compared with the $10 to $30 typical for paid ads. Brands seeking focused Swiss youth reach at low cost should book this channel.
Written from LYRICS Magazin's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LYRICS Magazin can edit or remove this page at any time.
Questions about LYRICS
How much does LYRICS Magazin charge for a sponsored video?
Sponsored integrations on LYRICS Magazin are priced at $150 to $250 per video, based on a median of about 860 views on recent uploads. That works out to a CPM of about $4 to $8 per 1,000 views, which is lower than the $10 to $30 typical for paid ads.
What does LYRICS Magazin post about on YouTube?
The channel posts German-language Swiss hip-hop content, including short artist interviews, reactions to new releases, cypher videos, and the VISTO performance series recorded in Zurich. Most uploads are under a minute, with a few longer studio interviews.
How do I contact LYRICS Magazin for a brand deal?
Contact details for LYRICS Magazin unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile to see whether this channel is boosted.
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