Starbooked

Macabre London is an episodic history podcast from the Macabre London Podcast team, covering gruesome and haunted tales from London's past, including witchcraft, executions, plague churches and Roman-era cults. It has 231 episodes released roughly every 14 days, with a median length of about 28 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of about $40 to $200 per episode.

Why brands sponsor Macabre London

Engaged London history audience for a host-read spot in a steady fortnightly show

  • Episodes run roughly 28 minutes, long enough for a full host-read mid-roll
  • Rating of 4.8 from 203 Apple Podcasts ratings signals an attentive listenership
  • Archive of 231 episodes gives sponsors a long tail of back-catalog listens
Best forhistory and travel brandsbook, tour or museum promotions
Watch forViolence and execution themes suit brands that accept grim historical subject matter; audience size is estimated, not reported.

Brand fit report

Content

Topics, IAB taxonomy
History60%
Society25%
Travel15%
Formats
solo monologue, guest interview, narrative
Tone
macabre, engaging
Language
English
Production
Clean, edited audio
Typical length
22 to 36 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: Apple Podcasts shows 203 ratings with a 4.8 average, a band of 2,000 to 8,000 per episode, shifted by 231 episodes over about nine years, a fortnightly cadence, a mid-length format, the Acast host and Podcast Index popularity 9 (broad bucket).
Audience asks aboutWhich historical London murders, executions or hauntings are covered nextWhether the show features guest historians such as Dr Eleanor Janega or Dr Francis YoungHow London's occult and folklore traditions developed over time
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom40%
🇺🇸 United States30%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Funding link to Patreon for bonus content appears in the feed description, and no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Episode titles reference executions, hangings, human sacrifice and murders, and the feed is not flagged explicit, so violence is rated medium for historical depictions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 59 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 14 days.

Do you like your history haunted? Then Macabre London is the podcast for you. Every fortnight we'll unravel a tale that's gruesome, horrifying or downright macabre. Get bonus content on Patreon (https://open.acast.com/public/patreon/fanSubscribe/806851) Hosted on Acast. See acast.com/privacy for more information.
Macabre London's own show description from the podcast feed

Do you make Macabre London? Claim or remove this page.

About Macabre London

Macabre London is an episodic history podcast produced by the Macabre London Podcast team, covering gruesome, haunted and macabre episodes from London's past, from Roman-era cults and medieval witch trials to plague churches and historic executions. The show's feed describes it as releasing a new episode every fortnight, and the 231 episodes in the feed have a median length of about 28 minutes. The feed lists no named individual host.

The show is hosted on Acast and listed on Apple Podcasts, where it holds 203 ratings with an average of 4.8 out of 5. Its episode titles point to guest historians, including Dr Eleanor Janega and Dr Francis Young. Listener figures are not published; based on the rating count and cadence, we estimate about 2,000 to 8,000 downloads per episode, and that audience skews toward adults in the UK, US and Canada (estimates only).

No sponsors were seen in the feed, and the show links to a Patreon page for bonus content. Based on the estimate, a host-read mid-roll would cost about $40 to $200 per episode, which suits history, travel and book brands looking for a focused London audience. Sponsorship inquiries can be made through the show's listing on Starbooked.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Macabre London can edit or remove this page at any time.

Questions about Macabre London

How much does Macabre London charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $40 to $200 per episode, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing is set by the show and should be confirmed directly.

What is Macabre London about?

Macabre London is a history podcast about gruesome, haunted and macabre episodes from London's past. Topics include witchcraft, executions, plague churches, Roman-era cults and historic murders, released about every two weeks.

How do I contact Macabre London about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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