Mafra (@mafraofficial) is an Italian car care brand channel that publishes short product demonstrations of cleaning and detailing products. With about 19,500 subscribers and a median of roughly 2,600 views per video, it posts around 50 videos a year, mostly Shorts. Sponsored integration rate: $150 to $250 per video.
Italian car care demos with 2,600 median views on Shorts-led channel
- Median of about 2,600 views per video, with a 90th percentile near 4,900 views
- Around 50 uploads in the past year, about 19 in the last 90 days
- Roughly 52% of videos are Shorts, which suits quick product demos
Brand fit report
Content
- Formats
- product demonstration, YouTube Shorts, trade fair coverage
- Tone
- practical, informative
- Language
- Italian
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- car care products, car wash equipment
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own Mafra product line.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
All recent videos are product demonstrations on vehicle care with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 20k | 2.6k | 19 |
Benchmark score: 39 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Black 3 Plus - rinnova, ravviva e proteggi le gomme della tu · 1.4k views
▶PRELAVAGGIO SCHIUMA ATTIVA - il prelavaggio inizia prima del · 1.7k views
▶Idrowash - il detergente studiato per il lavaggio con idropu · 4k viewsLast three uploads, latest 1 days ago.
Quasi sessant’anni di eccellenza e innovazione! Dal 1965 Mafra è simbolo di qualità, ricerca e visione. In quasi sessant’anni di storia, è diventata un punto di riferimento per chi cerca soluzioni di pulizia efficaci, sicure e innovative. Dall’auto alla moto, fino al settore nautico, Mafra ha saputo crescere anticipando le tendenze e guidando l’evoluzione del mercato con prodotti all’avanguardia, rispettosi dell’ambiente e pensati sia per il professionista che per l’utente privato. PER MAGGIORI INFORMAZIONI INVIA UNA EMAIL A info@mafra.it OPPURE CLICCA SU INFORMAZIONI
About Mafra
Mafra is an Italian channel run by the car care brand of the same name, which the channel description says has been active since 1965. The channel posts short product demonstrations covering car wash, wheel and tyre cleaning, interior care, protective coatings and bike cleaning, with about half of its roughly 750 videos in a Shorts format under a minute. Its median video draws around 2,600 views, and it publishes about 50 videos a year.
The audience is likely Italian-speaking car owners, detailing enthusiasts and professionals who run car wash facilities, though these are estimates from the content and not measured demographics. Viewers tend to come to the channel to learn how a specific product is used, which makes the content a natural fit for product education.
Brands seeking a sponsored integration typically pay about $150 to $250 per video on this channel, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. Brands selling car care, detailing or wash equipment to Italian audiences should consider booking it.
Written from Mafra's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mafra can edit or remove this page at any time.
Questions about Mafra
How much does Mafra charge for a sponsored video?
Mafra's sponsored integrations are estimated at $150 to $250 per video, based on the channel's median of about 2,600 views per video. Rates are set by the channel and can differ by format and length. Contact details unlock on Starbooked for $0.80.
What does Mafra post about on YouTube?
Mafra posts short demonstrations of its car care products, including car wash soaps, wheel cleaners, interior cleaners, protective coatings and bike cleaning. Most videos are under a minute and are in Italian. The channel also covers trade fairs and new product lines.
How do I contact Mafra for a brand deal?
The channel description lists info@mafra.it for information requests. Full contact details unlock on Starbooked for $0.80. Boosted creators on Starbooked can be booked directly through the platform.
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