MAGGI Russia (@maggirussia) is the official YouTube channel of the MAGGI cooking portal, not an individual creator. It has about 15,000 subscribers and a median of 2,400 views on Shorts of under a minute, mostly recipes and product ads. It last posted in October 2021. A sponsored integration is estimated at $150 to $250.
Clean, family-safe recipe Shorts archive, but the brand channel has been inactive since 2021
- Median 2,380 views per video, with the top recent Short at 8,139 views.
- Catalog of 123 videos, all Shorts under 60 seconds.
- Estimated $150 to $250 per video, at the Shorts rate of $4 to $8 per 1,000 views.
Brand fit report
Content
- Formats
- recipe shorts, product ads
- Tone
- instructional, upbeat
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- MAGGI
- Categories promoted
- food seasonings, cooking products
- Affiliate links
- No
The channel is brand-owned, and videos such as «В уникальных листах для жарки Maggi® теперь на 15% меньше соли!» are first-party product ads, not third-party sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recipe titles such as «Классическая окрошка с говядиной и курицей на квасе» show family-safe cooking content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 15k | 2.4k | 0 |
Benchmark score: 23 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Классическая окрошка с говядиной и курицей на квасе · 6.5k views
▶Хрустящие кабачки на сковороде в сырной панировке · 4.9k views
▶Сочные фаршированные перцы с рисом и жареными грибами · 4.1k viewsLast three uploads, latest 1829 days ago.
MAGGI® — это больше, чем продукты. Это целый мир, в котором готовить — легко и интересно. Выбери подходящий рецепт на все случаи жизни Официальный канал кулинарного портала maggi.ru info@maggi.ru ВКонтакте - https://vk.com/ideaskitchen Одноклассники - https://ok.ru/ideaskitchen/ Яндекс.Дзен - https://zen.yandex.ru/maggi Яндекс.Коллекции - https://yandex.ru/collections/user/wwwmaggiru/ Pinterest - https://www.pinterest.ru/sitemaggi/boards/ Номер заявления в РКН: № 5283489899
About MAGGI Russia
MAGGI Russia is the official YouTube channel of the MAGGI cooking portal at maggi.ru, so it is a brand account and not an individual creator. It posted recipe Shorts under a minute, such as okroshka, borscht, pancakes and stuffed peppers, with short product ads for MAGGI seasonings and frying sheets. The last upload was in October 2021.
The channel has about 15,000 subscribers and a median of 2,400 views per video, with a few ads above 6,000. All content is in Russian. Audience details are estimates: likely Russian-speaking home cooks, mostly women. The channel links VKontakte, Odnoklassniki, Yandex Zen and Pinterest, and lists info@maggi.ru.
Because Shorts are cheaper than long-form, a sponsored integration is estimated at $150 to $250 per video, using the standard rate of $4 to $8 per 1,000 views and the minimum price. Against $10 to $30 CPM for typical paid ads, this is not a booking target; treat it as a reference for food brands.
Written from MAGGI Russia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MAGGI Russia can edit or remove this page at any time.
Questions about MAGGI
How much does MAGGI Russia charge for a sponsored video?
It is a brand-owned channel with no uploads since 2021, so it does not take sponsors. For reference, a Shorts rate on 2,400 median views would be about $150 to $250.
What does MAGGI Russia post about on YouTube?
Short recipe videos for Russian dishes such as okroshka, borscht and pancakes, plus brief ads for MAGGI seasonings and frying sheets, all under a minute and in Russian.
How do I contact MAGGI Russia for a brand deal?
The channel lists info@maggi.ru. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked; this brand account is inactive and not a creator.
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