Starbooked

Make-Believe Heroes

Hosted by Paul Shirley

Make-Believe Heroes is an actual-play Dungeons and Dragons show set in the homebrew world of Manumi, hosted by Paul Shirley. It has 282 episodes released roughly every four weeks, usually around 75 minutes, with a Monday release pattern noted in its description. Estimated downloads are 2,000 to 8,000 per episode, implying an estimated rate of $40 to $200 per episode.

Why brands sponsor Make-Believe Heroes

A long-running D&D actual play with a loyal, highly rated fantasy audience

  • 282 episodes across nine years show sustained commitment from the show and its listeners.
  • Apple Podcasts shows 407 ratings with a 4.9 average, a strong signal of listener satisfaction.
  • Weekly-to-monthly releases of around 75 minutes give a sponsor a predictable mid-roll slot.
Best fortabletop gaming accessoriesfantasy and hobby brandsawareness campaigns
Watch forNo sponsor history is visible, and audience figures are estimated from ratings rather than measured downloads.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming80%
Books and Literature20%
Formats
actual play, narrative, bonus recap
Tone
playful, serialized
Language
English
Production
Clean, edited audio
Typical length
60 to 90 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 407 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000) but a show of 282 episodes over nine years accumulates ratings slowly, so the estimate is set one band lower, with weekly-to-monthly cadence and Megaphone hosting as supporting signals.
Audience asks abouthow the Manumi campaign story unfoldswhat happens to the characters in the final arcwhen the next full episode releases
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
40%women
60%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Dungeons and Dragons
Categories promoted
None yet
Affiliate links
Yes

A Patreon funding page is linked from the website and feed links, and the Apple publisher is listed as Dungeons and Dragons, but no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Episode titles such as 'The Empress of the Black Flame' and 'The End, Part Four' suggest fantasy combat and dark themes, but no explicit flag is present in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence12 / 50
Activity Episodes in the last 90 days, weekly is full marks2 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 50 days ago, a new one about every 29 days.

Welcome to Make-Believe Heroes: an actual-play, 5th Edition Dungeon and Dragons Adventure! Join our players every Monday as they set out for adventure in the homebrew world of Manumi.
Make-Believe Heroes's own show description from the podcast feed

Do you make Make-Believe Heroes? Claim or remove this page.

About Make-Believe Heroes

Make-Believe Heroes is an actual-play Dungeons and Dragons podcast set in the homebrew world of Manumi, hosted by Paul Shirley. The show follows a group of players through a serialized 5th Edition campaign, with full episodes, Halloween and Christmas specials, and recap bonuses. Source: the show feed and its listing.

The feed lists 282 episodes since December 2017, with full episodes released about every four weeks and a median running time of roughly 75 minutes. The Apple Podcasts listing shows 407 ratings with an average of 4.9 out of 5. Source: Apple Podcasts. Audience size is not published; based on ratings and cadence, downloads are estimated at 2,000 to 8,000 per episode, and listeners are estimated to be mostly adults in the United States who enjoy tabletop gaming.

No sponsors were seen in the recent feed, and the show links to a Patreon page for support. Based on the estimated audience, a host-read mid-roll would sit around $40 to $200 per episode. The show suits tabletop gaming, fantasy hobby, and game accessory brands. Source: the feed and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Make-Believe Heroes can edit or remove this page at any time.

Questions about Make-Believe Heroes

How much does Make-Believe Heroes charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would fall in the range of $40 to $200 per episode. Exact rates are set by the show and should be confirmed directly.

What is Make-Believe Heroes about?

Make-Believe Heroes is an actual-play Dungeons and Dragons podcast set in the homebrew world of Manumi. It follows a serialized 5th Edition campaign with full episodes and special episodes.

How do I contact Make-Believe Heroes about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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