Starbooked

Lei n Bow / 手帳とDIYレシピ

@make-somethingsweet · JP · JA

Lei Tsuchida (@make-somethingsweet), based in Japan, makes scrapbooking, planner, and paper craft tutorials on YouTube. The channel has about 4,400 subscribers and a median of roughly 2,400 views per video, with uploads slowing to two in the past year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Lei

Japanese scrapbook and planner tutorials with a loyal craft audience

  • Median of about 2,400 views per video across the last 30 uploads
  • Long tutorials averaging roughly 10 minutes suit product demos
  • Website names the creator as a stamp brand designer since 2017
Best forcraft suppliesstationery and planner products
Watch forUpload pace has slowed to two videos in the past year.

Brand fit report

Content

Topics, IAB taxonomy
Hobby70%
Lifestyle (sociology)30%
Formats
hands-on tutorial, stationery haul, short craft clip
Tone
calm, friendly
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 12 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.9%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific craft projectwhere to buy supplies such as stamps and stickershow to organize planners and scrapbook materials
Age
15%18-24
35%25-34
35%35-44
15%45+
Gender
85%women
15%men
Countries
🇯🇵 Japan95%
🇺🇸 United States3%
LanguagesJapanese 98%English 2%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
scrapbooking supplies, stamps and stickers
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Craft tutorials and planner content with no flagged titles in the recent 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.4k2.4k0
Instagram–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 339 days ago.

ダイエットノート、手帳、ドリームボードのほか おすそ分けファイル作り、 19年のクラフト講師歴を活かしクラフト&DIYの作り方をご紹介。 ニューヨーク発スタンプのAltenew社専属デザイナー(2017年〜) 掲載誌「赤ちゃんとママ」、るるぶ「こどもとあそぼ!首都圏版」、「COTTON TIME」他 雑誌・ウエブ等のメディアでクラフトハウツー記事を担当、作品制作・執筆・監修を手掛ける ホビーショーやISOTなど展示会・企業講師 Scrapbooker. Teacher. Lifelog Photographer. Lives in Japan with her husband and two children. Loves sweet, floral, and colorful designs. Passionate about health and self-care. Connect: ▸ blog | http://www.scrapbooking-101.com/ ▸ instagram | https://www.instagram.com/scrapbooking101_jp ▸ facebook | https://www.facebook.com/scrapbooking101jp
Lei n Bow / 手帳とDIYレシピ's own profile description on YouTube

Are you Lei n Bow / 手帳とDIYレシピ? Claim or remove this profile.

About Lei n Bow / 手帳とDIYレシピ

Lei Tsuchida runs the YouTube channel @make-somethingsweet, which posts Japanese-language scrapbooking, planner, and paper craft tutorials. Per the creator's website, she has worked as a designer for the New York stamp brand Altenew since 2017, and has taught craft classes for 19 years. Videos are mostly long-form step-by-step builds, with occasional short clips.

The channel has about 4,400 subscribers and a median of roughly 2,400 views per video. Viewers are estimated to be mostly Japanese women in their late twenties to forties who make their own planners and albums; these figures are estimates, not platform data. Uploads have slowed, with two in the past year.

The creator has no sponsored videos in the last 50 uploads. Based on the view counts, a sponsored integration is estimated at $150 to $250 per video, roughly $20 to $35 CPM, which compares with $10 to $30 CPM for paid ads. Brands selling stamps, stickers, or planner supplies to Japanese crafters should consider booking her.

Written from Lei n Bow / 手帳とDIYレシピ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lei n Bow / 手帳とDIYレシピ can edit or remove this page at any time.

Questions about Lei

How much does Lei Tsuchida charge for a sponsored video?

Based on a median of about 2,400 views, an estimated sponsored integration costs $150 to $250 per video. That works out to roughly $20 to $35 CPM, which compares with typical $10 to $30 CPM for paid ads. Rates are estimates and not confirmed by the creator.

What does Lei Tsuchida post about on YouTube?

She posts Japanese-language scrapbooking, planner decoration, and paper craft tutorials. Typical videos are long step-by-step builds of albums, envelopes, and sealing stamps, plus occasional short clips. Her website describes her background as a craft instructor and stamp designer.

How do I contact Lei Tsuchida for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Use the unlocked channel links to reach her about a sponsored craft project.

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