Starbooked

Shannon Cairns

@makingfrugalfun · US · EN

Shannon Cairns (@makingfrugalfun), a Dallas-Fort Worth creator from the United States, makes budget-friendly DIY, holiday decor and frugal lifestyle Shorts. Her channel has about 45,400 subscribers, a median of roughly 12,200 views per video, and uploads close to daily. Sponsored integrations run about $150 to $250 per video, and her giant candy and McDonald's-themed Halloween builds stand out.

Why brands book Shannon

Family-friendly DIY channel that turns holiday decor into viral Shorts

  • About 12,200 median views per video across roughly 50 uploads in the last 90 days
  • Top recent build reached 154,000 views, showing strong reach on seasonal projects
  • Native integrations already run with Walmart and Balloon Time, so brand partnerships are proven
Best forhome decor and seasonal product launchesparty and craft supply brands
Watch forMedian views are modest relative to subscriber count, and sponsorship disclosures are inconsistent across videos.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden60%
Hobbies & Interests25%
Family & Relationships15%
Formats
short vertical DIY builds with step overlays, decorate-with-me series, sponsored product tutorials
Tone
upbeat, practical
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 30 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow the giant candy props were built and from what materialshow much the decorations cost in totalwhere to buy the supplies and whether dollar store versions work
Age
10%18-24
40%25-34
35%35-44
15%45+
Gender
70%women
30%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
WalmartBalloon Time
Categories promoted
home decor, party supplies, retail
Affiliate links
Yes

Recent video 'DIY Giant Halloween Gummy Worms' is labeled #WalmartPartner and links shopping supplies; 'DIY 12 foot skeleton' and 'Game Day Party Ideas' carry partner tags for Balloon Time, with no sponsorship disclosures in the remaining recent videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in recent titles; the Halloween builds are themed for family audiences, such as 'DIY boo baskets for neighbors ideas #halloween #diy'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube45k12k50

Benchmark score: 73 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers34 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest today.

Celebrate more, spend less 🎉 Easy, budget-friendly DIYs • holidays • decor Brand inquiries: shannon@makingfrugalfun.com 📍DFW
Shannon Cairns's own profile description on YouTube

Are you Shannon Cairns? Claim or remove this profile.

About Shannon Cairns

Shannon Cairns runs the @makingfrugalfun YouTube channel from the Dallas-Fort Worth area, publishing short vertical videos about budget-friendly DIY projects, holiday decor and frugal lifestyle tips. Her recent uploads focus on Halloween and fall builds, including oversized candy props and a giant McDonald's-themed porch display, and she posts close to daily. The channel has about 45,400 subscribers and a median of roughly 12,200 views per video.

The audience appears to be mostly American women in their late twenties through forties who enjoy crafting and seasonal decorating on a budget. These are estimates based on video content and comments rather than verified data. Her channel also includes sponsored content with Walmart and Balloon Time.

Brands in home decor, party supplies and retail should consider booking her. Sponsored integrations are typically priced at $150 to $250 per video, which works out to roughly $20 to $35 CPM against median views, compared with $10 to $30 CPM typical for paid ads.

Written from Shannon Cairns's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Shannon Cairns can edit or remove this page at any time.

Questions about Shannon

How much does Shannon Cairns charge for a sponsored video?

Shannon Cairns, known on YouTube as @makingfrugalfun, typically charges about $150 to $250 per sponsored video. The rate is based on her median views of roughly 12,200 per Short, and it is an estimate rather than a published rate card.

What does Shannon Cairns post about on YouTube?

Shannon Cairns posts short DIY videos about budget-friendly home decor, holiday decorations and frugal living. Recent uploads center on large Halloween and fall builds, including giant candy props and a themed porch display. She publishes nearly every day.

How do I contact Shannon Cairns for a brand deal?

Shannon Cairns lists shannon@makingfrugalfun.com for brand inquiries in her channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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