Starbooked

Malin and Jakob (@malinandjakob) are Swedish expats based in Dubai, UAE, who document their remote-work lifestyle, property investing and travel across Asia, Australia and the Middle East. The channel has about 8,700 subscribers and a 4,800 median view count, with roughly three uploads a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Malin

Engaged expat audience researching Dubai property and remote-work travel

  • Median views of about 4,800 per long-form video, with a 90th percentile near 15,700
  • Recent Shanghai video drew 418 likes and 64 comments, a strong engagement signal
  • Sponsored rate of $150 to $250 per video is roughly $20 to $35 CPM on median views
Best fortravel apps and eSIM servicesDubai real estate and property servicesremote work and fintech tools
Watch forMedian views are modest and the channel is small, so reach per placement will be limited.

Brand fit report

Content

Topics, IAB taxonomy
Real Estate45%
Travel35%
Personal Finance10%
Lifestyle10%
Formats
property tours, city guides and neighborhood walkthroughs, life updates
Tone
candid, upbeat
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 12 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement2.1%
Likes and comments per view on recent videos
Audience asks aboutWhich Dubai neighborhoods are worth investing inWhat the cost of living is in cities like Bali or Da NangWhether moving abroad as a remote worker is realistic
Age
10%18-24
40%25-34
32%35-44
18%45+
Gender
45%women
55%men
Countries
🇺🇸 United States20%
🇬🇧 United Kingdom12%
🇸🇪 Sweden8%
🇦🇺 Australia7%
🇨🇦 Canada6%
LanguagesEnglish 100%

Commercial

4%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
Holafly
Categories promoted
travel eSIM and connectivity
Affiliate links
Yes

The Shanghai video description ("First Time In Shanghai, China") includes a Holafly promo code and affiliate link offering 5% off eSIMs.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover property tours and city travel, and the recent Dubai video "Dubai During The Middle East Conflict" discusses regional events in a factual, reassuring way.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.7k4.8k7

Benchmark score: 59 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days7 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 1 days ago.

info@malinandjakob.com WA: +971 58 880 9827 Escape the Ordinary. We are Malin and Jakob, two Swedish expats living abroad for over 8 years. Our shared dream has been total freedom in life and we have always longed to explore more of what the world has to offer. For the past 3 years we have been building our careers fully remote without a home. Today, we are based in Dubai but spread our lives across different countries as we are building a life of financial freedom. Our goal with the channel is to share our experience transparently as we: - Share our own real estate investment journey - B
Malin and Jakob's own profile description on YouTube

Are you Malin and Jakob? Claim or remove this profile.

About Malin and Jakob

Malin and Jakob is an English-language YouTube channel run by two Swedish expats who have lived abroad for more than eight years and are now based in Dubai, UAE. According to their channel description, they document their own real estate investment journey, remote work and life across several countries. Videos include Dubai property tours, neighborhood walkthroughs and travel guides to places such as Bali, Bangkok, Seoul and Da Nang, with uploads roughly every 10 days.

The channel has about 8,700 subscribers and a median view count near 4,800 per long-form video. Audience estimates suggest viewers are mostly 25 to 44 and split between the United States, the United Kingdom and Scandinavia, though this is an estimate and not platform-reported data. Sponsored work appears rare, with one Holafly eSIM placement found in the last 50 videos.

Brands considering a sponsored video can expect a rate of $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views. That is above typical paid-ad CPMs of $10 to $30, so the placement should be justified by audience fit rather than raw reach. The channel suits Dubai property, expat, travel tech and remote-work brands.

Written from Malin and Jakob's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Malin and Jakob can edit or remove this page at any time.

Questions about Malin

How much does Malin and Jakob charge for a sponsored video?

Based on the channel's median views of about 4,800, a sponsored integration is estimated at $150 to $250 per video. This is a computed estimate, not a published rate card, so confirm pricing directly with the creators before committing.

What does Malin and Jakob post about on YouTube?

They post about Dubai property tours and neighborhood guides, plus travel and cost-of-living videos from cities across Asia, Australia and Europe. Their channel description frames the content around real estate investing, building financial freedom and living abroad.

How do I contact Malin and Jakob for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists a business email address and a WhatsApp number in its description. Boosted creators can be booked through Starbooked directly.

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