メルシュ -Malstrøm- / mals ch.
Malstrøm (メルシュ-Malstrøm-, @malstrom), a Japanese virtual singer and VTuber, streams singing, chat and game playthroughs on YouTube. With about 44,600 subscribers and a median of roughly 900 views per video, the channel posts around 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.
Japanese VTuber with 44,600 subscribers and a loyal singing audience
- Median of about 900 views per video across roughly 50 uploads in the past year
- Shorts make up 26 percent of output, adding short-form reach
- Recent Sanrio Vdol finals and original single releases show active event engagement
Brand fit report
Content
- Formats
- live singing stream, gaming playthrough, casual chat stream, original song music video
- Tone
- playful, earnest
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 1.5 to 3 hours for streams, under 5 minutes for shorts
Audience
Commercial
- Brands seen
- Sanrio (Virtual Sanrio Puroland ambassador, per channel description and website)
- Categories promoted
- theme park and entertainment, virtual events
- Affiliate links
- No
Channel description and recent videos show an official Virtual Sanrio Puroland ambassador role, but no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover singing streams, Sanrio events and strategy game playthroughs with no flagged content; a mahjong stream includes an explicit no-gambling disclaimer.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 41 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【歌枠】寒くなってきた秋の風邪復活深夜歌枠【#VTuber メルシュ-Malstrøm-】 · 596 views
▶【三國無双2R】『真・三國無双2 with 猛将伝 Remastered』Part.03 呉軍・周瑜ルート【#Vtube · 1k views
▶【雑談】再びただいま～！風邪からの復帰ざつだん！【#VTuber メルシュ-Malstrøm-】 · 423 viewsLast three uploads, latest today.
目指す未来は、絶対明るい。 歌で記憶を刻む Vsinger x Vtuber メルシュ-Malstrøm- ═══════⊹⊱Link⊰⊹═══════ HP https://lit.link/malstrom Twitter https://twitter.com/Malstrom_V Booth https://malstrom.booth.pm/ Tunecore https://www.tunecore.co.jp/artists/MalstromV ═══════⊹⊱Circle⊰⊹═══════ Re:fAce Music Production (2021.10 -) ▹https://twitter.com/RefAce_official project Little Lindo (2022.12 -) ▹https://littlelindo.org/ ═══════⊹⊱UNIT⊰⊹═══════ すぴらりす（Spir@lis）(2021.09 -) ▹https://twitter.com/spiralis_v ネコとサカナ？花汐ぺあとのストリーミングユニット Abyss♰Maze（2022.04 -） ▹https://www.youtube.com/@AbyssMaze ▹https://mobile.twitter.co
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About メルシュ -Malstrøm- / mals ch.
Malstrøm (メルシュ-Malstrøm-, @malstrom) is a Japanese virtual singer and VTuber who runs a YouTube channel with about 44,600 subscribers and roughly 2.8 million total views. Based on the channel data, the content centers on live singing streams, casual chat, and gaming playthroughs such as Dynasty Warriors and Suikoden, with original songs and music videos released alongside. The channel uploads around 50 videos a year, with Shorts making up about a quarter of output.
The audience is almost entirely Japanese-speaking. Estimates suggest adults aged 18 to 34 make up the majority, with an even split between women and men, though these figures are modeled rather than measured. Malstrøm is listed as an official Virtual Sanrio Puroland ambassador on the creator's website and channel description. No sponsorship disclosures appear in the last 50 videos.
Based on the median view count of about 900, sponsored integrations would be estimated at $150 to $250 per video, which is roughly $20 to $35 per 1,000 median views in CPM terms. Brands targeting Japanese music, character, or entertainment audiences should consider this creator, while comparison with paid ads at $10 to $30 CPM should keep the Japanese-only reach in mind.
Written from メルシュ -Malstrøm- / mals ch.'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. メルシュ -Malstrøm- / mals ch. can edit or remove this page at any time.
Questions about メルシュ
How much does Malstrøm charge for a sponsored video?
Based on a median of about 900 views per video, the estimated rate is $150 to $250 per sponsored video. This is an estimate from the channel's view data, not a published rate, and the creator's actual pricing may differ.
What does Malstrøm post about on YouTube?
Malstrøm posts live singing streams, casual chat sessions, gaming playthroughs including Dynasty Warriors and Suikoden, and original song music videos. Shorts make up about a quarter of uploads. Most content is in Japanese.
How do I contact Malstrøm for a brand deal?
The creator's website lists a business contact form through project Little Lindo. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.
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