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「おかあさんといっしょ」「おとうさんといっしょ」ポニーキャニオン公式

@mama_ponycanyon · JP · JA

Ponycanyon's official channel @mama_ponycanyon, based in Japan, publishes DVD, Blu-ray and CD promotion for the NHK children's programs Okaasan to Issho and Otousan to Issho. With about 100,000 subscribers and a median of roughly 29,000 views, it posts about 1 video a week, mostly Shorts. Sponsored integrations: about $150 to $250 per Shorts video.

Why brands book 「おかあさんといっしょ」「おとうさんといっしょ」ポニーキャニオン公式

Japanese preschool audience of about 100,000 subscribers, ideal for kids brands

  • Median of about 29,000 views per video across the last 30 uploads
  • Top recent PV reached about 1.2 million views, showing strong peaks
  • Shorts make up 72% of uploads, so integrations fit a short-form format
Best forchildren's product launchesfamily retail campaigns in Japan
Watch forBrand content must suit a children's audience and the channel's official-release tone.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Family & Parenting20%
Entertainment10%
Formats
product unboxing, music video promos, short dance and exercise clips, radio clip cutdowns
Tone
cheerful, warm
Language
Japanese
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the Blu-ray, DVD or CDhow to join the Rakuten Books campaignwhen the next Special Stage tickets and goods go on sale
Age
5%18-24
60%25-34
30%35-44
5%45+
Gender
80%women
20%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
children's DVDs and Blu-rays, music CDs, event merchandise, streaming music
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own releases and a Rakuten Books campaign ("【おかあさんといっしょ】楽天ブックスにてキャンペーン開催中").

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Children's programming promotion with no concerning content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube100k29k7

Benchmark score: 64 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers37 / 50
Activity Uploads in the last 90 days7 / 30
Reach Followers on the main platform20 / 20

Recent videos

Last three uploads, latest 12 days ago.

「おかあさんといっしょ」「おとうさんといっしょ」のDVD・CDに関する動画をお届けする、ポニーキャニオン運営の公式YouTubeチャンネルです! 🔽ブルーレイ・DVD・CD商品の情報・ご購入はこちらから https://mama.ponycanyon.co.jp/ 〈これから発売〉 ◆12月24日ブルーレイ・DVD・CD 発売! 『おかあさんといっしょスペシャルステージ ~なないろのはね~』 ご予約はこちらから https://mama.ponycanyon.co.jp/pcxk50034/ 〈発売中〉 ◆『「おかあさんといっしょ」最新ベスト ももいろほっぺ』 CD発売中! ご購入はこちらから https://mama.ponycanyon.co.jp/pccg02468/
「おかあさんといっしょ」「おとうさんといっしょ」ポニーキャニオン公式's own profile description on YouTube

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About 「おかあさんといっしょ」「おとうさんといっしょ」ポニーキャニオン公式

@mama_ponycanyon is the official YouTube channel of Ponycanyon, the Japanese label behind the NHK children's programs Okaasan to Issho and Otousan to Issho. The channel posts short promotional clips for DVDs, Blu-rays, CDs, event goods and radio cutdowns, usually about one video a week. Median views are about 29,000 per video, with occasional spikes over one million.

The audience is mostly Japanese parents and young children, with women making up the majority of viewers. These are estimates from public data, not verified figures. Ages and gender splits are inferred and should be treated as directional.

The channel has no sponsorship history in its recent uploads. Based on median views, a sponsored Shorts integration would cost about $150 to $250 per video, roughly $5 per 1,000 views, compared with typical paid-ad CPMs of $10 to $30. Brands targeting Japanese families with children's products should consider this channel.

Written from 「おかあさんといっしょ」「おとうさんといっしょ」ポニーキャニオン公式's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 「おかあさんといっしょ」「おとうさんといっしょ」ポニーキャニオン公式 can edit or remove this page at any time.

Questions about 「おかあさんといっしょ」「おとうさんといっしょ」ポニーキャニオン公式

How much does @mama_ponycanyon charge for a sponsored video?

Based on a median of about 29,000 views and a Shorts-heavy catalog, a sponsored integration would be roughly $150 to $250 per video. This is an estimate calculated from public view counts, not a published rate card.

What does @mama_ponycanyon post about on YouTube?

The channel posts promotional clips for Okaasan to Issho and Otousan to Issho, including DVD and CD unboxings, music video promos, short dance and exercise videos and radio clip cutdowns. Its content is aimed at Japanese preschool families.

How do I contact @mama_ponycanyon for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability.

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