Emma Ross (@mamalina), a vlogger and blogger based in London, UK, makes lifestyle and motherhood videos about family life, low-waste living and camping. Her channel has about 9,900 subscribers and a median of roughly 9,200 views per video, with uploads paused since 2020. Sponsored integrations are estimated at $200 to $350 per video. Her channel is a distinctive record of eco-parenting content.
Trusted UK eco-parenting voice with a loyal, family-focused audience
- About 9,200 median views per video across the last 30 uploads.
- Eco and low-waste sponsorships such as Lucy and Yak and Too Good to Go were presented with discount codes.
- Creator Emma Ross's long-running channel sits in a trusted, niche parenting category.
Brand fit report
Content
- Formats
- day in the life vlog, product review and tips, Q and A
- Tone
- warm, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 5 to 13 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- eco-friendly household products, baby and kids products, apparel
- Affiliate links
- No
Sponsored videos are labelled with AD in titles, such as 'LUCY and YAK DUNGAREES - 1 PAIR, 3 WAYS I AD', with no sponsor named in the detected brands list.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers family routines, birth stories and camping, with no flagged themes in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 52 / 100
Public rule, same for everyone. How it works.
Recent videos
▶OFF GRID IN WALES I NO WIFI, NO ELECTRICITY, SLOW DAYS & WAL · 10k views
▶CAMPING IN WALES - SLEEPLESS NIGHTS, A BEAUTIFUL DAY TRIP & · 4.7k views
▶Potty training at 8 months I Mamalina · 4.7k viewsLast three uploads, latest 2161 days ago.
I'm Emma, a vlogger and blogger from London and mum to my babes Jack (6) and Sonny (4) and Abe (1). I'm into everything from coffee to cloth nappies to camping - subscribe to my channel and follow along on my mama adventures in the big city. Also, you can find me here too... http://mamalina.co http://twitter.com/mamalinauk http://instagram.com/mamalinauk http://facebook.com/mamalinauk Emma xxx P.S My beautiful banner was made the extremely talented Meg Cherry at meg.cherry_12@hotmail.com
About Emma Ross
Emma Ross, known as @mamalina, is a London-based vlogger and blogger who posts about motherhood, eco parenting, camping and low-waste living. Her videos are mostly day-in-the-life vlogs, product tips and Q and A sessions, filmed on camera in a mid-level production style. According to her website, she also writes lifestyle and travel content on mamalina.co. Her channel has about 9,900 subscribers and a median of around 9,200 views per video, though uploads have paused since 2020.
The audience is estimated to be mostly women aged 25 to 34 in the UK, interested in family routines, sustainable parenting and travel with children. These viewer figures are estimates, not platform-reported data. Her sponsored videos are labelled as AD and cover eco-friendly and family products.
Brands that want a trusted UK eco-parenting voice should consider her. At an estimated $20 to $35 per 1,000 median views, a sponsored video would sit around $200 to $350, a CPM comparable to paid ads at $10 to $30, though the channel's engaged niche audience may justify the premium.
Written from Emma Ross's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Emma Ross can edit or remove this page at any time.
Questions about Emma
How much does Emma Ross charge for a sponsored video?
Based on her median of about 9,200 views on long-form videos, a sponsored integration is estimated at $200 to $350 per video. Rates are estimates from public channel data and are not confirmed by the creator.
What does Emma Ross post about on YouTube?
Emma Ross posts day-in-the-life vlogs, low-waste and eco-parenting tips, camping and travel with her three children, and sponsored product reviews. Her videos have a warm, candid tone and are shot on camera.
How do I contact Emma Ross for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether her profile is boosted before reaching out.