Starbooked

Mic Mic Cooking (@mamichael) is a Hong Kong cooking channel posting Cantonese recipes, mostly desserts, baking and quick home meals. The channel has about 82,300 subscribers and a median of roughly 2,500 views per video, and it has been inactive since 2021. Sponsored integration rate is about $150 to $250 per video.

Why brands book Mic

Hong Kong dessert recipe channel with 82,000 subscribers, though inactive since 2021

  • Median of about 2,450 views per video across 572 uploads
  • Top video reached 49,000 views, a KFC mashed potato recipe from May 2020
  • Only one grocery platform collaboration found in recent uploads
Best forkitchen appliance or baking ingredient campaignsCantonese-speaking food audience awareness
Watch forNo uploads in over 1,900 days, so new integrations are unlikely to be produced or delivered.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink90%
Lifestyle10%
Formats
step-by-step recipe videos, product tasting and unboxing, occasional grocery haul
Tone
friendly, instructional
Language
Chinese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
4 to 8 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement2.4%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific dessert without an ovenwhich ingredients substitute for hard-to-find itemswhether a recipe works for beginners
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
60%women
40%men
Countries
Hong Kong70%
Taiwan10%
🇲🇾 Malaysia5%
LanguagesCantonese 90%English 10%

Commercial

2%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
grocery delivery
Affiliate links
No

The 2020 video '【3餸1湯】買餸唔使出街嘅!!快餸屋網上街市幫到你' is marked '(ft.快餸屋)', a collaboration with an online grocery platform, and no other sponsorship was found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is recipe and food focused, with no flagged titles in the recent set.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube82k2.5k0

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform16 / 20

Recent videos

Last three uploads, latest 1981 days ago.

More About Me: ►工作接洽 ►micmiccooking@gmail.com ►FaceBook ► https://goo.gl/qHG4dH​ ►Instagram►https://goo.gl/ujxINf​ ►MeWe►https://pse.is/39pcqj​
Mic Mic Cooking's own profile description on YouTube

Are you Mic Mic Cooking? Claim or remove this profile.

About Mic Mic Cooking

Mic Mic Cooking (@mamichael) is a Hong Kong YouTube channel that publishes Cantonese-language recipes, with a focus on desserts, baking and simple home-cooked meals. The channel has about 82,300 subscribers and 572 videos, and its typical video runs between 4 and 8 minutes.

The audience is estimated to be mostly Cantonese speakers in Hong Kong, with smaller numbers in Taiwan and Malaysia; these shares are estimates based on language and content, not platform-reported figures. Median views are about 2,450 per video, and the channel has had no uploads in the last year, so its reach is now largely from its back catalog.

Brand work is limited to one grocery delivery collaboration found in the recent videos. At an estimated rate of $150 to $250 per video, the implied CPM is $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30. Brands in home baking or kitchen goods targeting Cantonese speakers could consider booking it, provided they accept that no new content is being published.

Written from Mic Mic Cooking's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mic Mic Cooking can edit or remove this page at any time.

Questions about Mic

How much does Mic Mic Cooking charge for a sponsored video?

Based on a median of about 2,450 views and long-form pricing, the estimated range is $150 to $250 per video, which works out to a CPM of $20 to $35. The channel has not uploaded in over a year, so confirm current availability before budgeting.

What does Mic Mic Cooking post about on YouTube?

Mic Mic Cooking posts Cantonese-language recipe videos, mainly desserts such as cheesecakes, Swiss rolls and puddings, along with simple home-cooked meals. Videos typically run 4 to 8 minutes and show each step on camera with a friendly, instructional tone.

How do I contact Mic Mic Cooking for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the creator's boost status before reaching out.