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Steve Hsu (@manifoldpodcast), a US-based theoretical physicist and Michigan State University professor, hosts the Manifold interview podcast with about 21,100 subscribers and 3,000 median views per upload. Episodes run long, often over an hour, and appear roughly every two weeks. Sponsored integrations are estimated at $150 to $250 per video. Guests range from AI researchers to China policy experts.

Why brands book Manifold

Reach a niche, high-education audience of AI and science readers through long interviews

  • Median of about 2,990 views per upload, with a 90th percentile near 5,600 views.
  • Engagement rate of 2.96 percent, with 0.54 percent comments, suggests an attentive listening audience.
  • Episodes average roughly 69 minutes, which suits sponsor segments with room for a full read.
Best fordeveloper tools and AI softwareacademic publishing or educationtech investment and fintech
Watch forViews are modest for a channel this size; most reach comes from a small core listenership.

Brand fit report

Content

Topics, IAB taxonomy
Science45%
Technology & Computing35%
News & Politics20%
Formats
long-form interview, crossover conversation, documentary series
Tone
analytical, measured
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
over 60 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement3.0%
Likes and comments per view on recent videos
Audience asks aboutIs AI in a financial bubble?How will US-China technology competition play out?What do recent embryo selection and genomics advances mean?
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States45%
China10%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Geopolitical episodes on the Iran war and Epstein-related reporting (e.g. episode #100) cover sensitive news topics but without graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube21k3k6
X–––

Benchmark score: 28 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers18 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 9 days ago.

man·i·fold /ˈmanəˌfōld/ many and various. Steve Hsu is Professor of Theoretical Physics and of Computational Mathematics, Science, and Engineering at Michigan State University. Previously, he was Senior Vice President for Research and Innovation at MSU and Director of the Institute of Theoretical Science at the University of Oregon. Hsu is a startup founder (SuperFocus.ai, SafeWeb, Genomic Prediction) and advisor to venture capital and other investment firms. He was educated at Caltech and Berkeley, was a Harvard Junior Fellow, and has held faculty positions at Yale, the University of Oreg
Manifold's own profile description on YouTube

Are you Manifold? Claim or remove this profile.

About Manifold

Manifold is a long-form interview podcast hosted by Steve Hsu, a theoretical physicist at Michigan State University and startup founder. The channel posts roughly 26 episodes a year, typically over an hour each, covering AI, genomics, US-China competition and science policy. Per the creator's website, Hsu also advises venture capital and investment firms, and his blog Information Processing is listed there.

The audience is estimated to be mostly adult, skewing male, and concentrated in the United States with a notable share in China and the UK. Median views are around 3,000 per upload, so reach is modest but attentive, with a comment rate of 0.54 percent.

Sponsored integrations are estimated at $150 to $250 per video, which is roughly $50 to $80 per 1,000 median views at the long-form rate. That is far above typical paid-ad CPMs of $10 to $30, so brands should book this channel for credibility rather than raw reach.

Written from Manifold's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Manifold can edit or remove this page at any time.

Questions about Manifold

How much does Steve Hsu charge for a sponsored video?

Based on the channel's median views of about 2,990 and long-form pricing of $20 to $35 per 1,000 views, a sponsored integration is estimated at $150 to $250 per video. Rates should be confirmed directly with the creator.

What does Steve Hsu post about on YouTube?

Steve Hsu's Manifold channel publishes long interview episodes on AI, genomics, theoretical physics, China technology policy, and geopolitics. Guests include researchers, entrepreneurs and journalists, and episodes typically run over an hour.

How do I contact Steve Hsu for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability and terms.

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