Programa Municipal Mãos e Mentes Paulistanas
Programa Municipal Mãos e Mentes Paulistanas (@maosmentespaulistanas) is the official municipal craft program of São Paulo, Brazil, run by the city's Secretariat of Economic Development and Labor. Its YouTube channel has about 6,600 subscribers and a median of 234 views per video, with roughly one upload per week. It publishes long live draws for craft fair spots. Sponsored placements are not offered.
Official São Paulo municipal craft channel reaching local artisans and fair visitors
- Channel of 6,590 subscribers with about 50 uploads in the past 365 days
- Median of 234 views per video, with live draws reaching up to 633 views
- Audience is concentrated in São Paulo, making it relevant for local craft supply and event brands
Brand fit report
Content
- Formats
- live draw streams, long-form event announcements, artisan workshop live streams
- Tone
- informational, official
- Language
- Portuguese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 1 to 2 hours
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Official municipal channel with event draw announcements and artisan workshops; no flagged content in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 6.6k | 234 | 8 |
Benchmark score: 14 / 100
Public rule, same for everyone. How it works.
Recent videos
▶🎥 *Sorteio ao Vivo no Youtube - Feiras de Outubro (2)* 🎥 · 633 views
▶🎥 *Sorteio ao Vivo no Youtube - Oficina de Estamparia & Fei · 564 views
▶🎥 *Sorteio ao Vivo no Youtube - Feira de Setembro (3)* 🎥 · 173 viewsLast three uploads, latest 25 days ago.
Este é o canal oficial do Programa Municipal Mãos e Mentes Paulistanas da Prefeitura de São Paulo, criado e administrado pela Secretaria Municipal de Desenvolvimento Econômico e Trabalho. O Mãos e Mentes Paulistanas promove diversas ações que fomentam o artesanato na capital de São Paulo, como feiras espalhadas por todas as regiões da cidade, criação e gerenciamento de espaços fixos de comercialização de artesanato, bem como participação de eventos de relevância nacional e internacional para o ramo do fazer à mão. Se você for um(a) artesão(ã) residente na cidade de São Paulo e tiver interess
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About Programa Municipal Mãos e Mentes Paulistanas
Programa Municipal Mãos e Mentes Paulistanas is the official YouTube channel of São Paulo's municipal craft program, created in 2021 and run by the city's Secretariat of Economic Development and Labor (SMDET). The channel posts long live streams that draw craft fair spots, along with artisan workshop and online talk streams. Uploads are frequent, about eight in the last 90 days, and most videos are in Portuguese with an audience estimated to be concentrated in São Paulo.
The channel's median view count is 234 per video, with a 90th percentile of 507. Viewers are likely local artisans, craft fair visitors, and people checking the program's schedule. The channel shows no sponsored content, and its operator is a public body rather than a commercial creator.
The channel is not a fit for paid brand integrations. Rate estimates for sponsored videos are not applicable here, and at typical paid CPMs of $10 to $30 per thousand views, it is more useful as a local public information channel than as an advertising placement. Brands in craft supplies or local events may still find it useful for awareness of São Paulo fair schedules.
Written from Programa Municipal Mãos e Mentes Paulistanas's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Programa Municipal Mãos e Mentes Paulistanas can edit or remove this page at any time.
Questions about Programa
How much does Programa Municipal Mãos e Mentes Paulistanas charge for a sponsored video?
The channel is run by a São Paulo municipal government program and shows no sponsored content in its recent uploads. A sponsored rate is not applicable, and a brand deal would need to be discussed directly with the program's team.
What does Programa Municipal Mãos e Mentes Paulistanas post about on YouTube?
The channel mainly posts long live streams that draw spots at São Paulo craft fairs, plus artisan workshop and online talk streams. Its content is in Portuguese and aimed at local artisans and fair visitors.
How do I contact Programa Municipal Mãos e Mentes Paulistanas for a brand deal?
The channel lists an official contact email in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.