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Marcello Pesenti

@marcellopesenti · IT · IT

Marcello Pesenti (@marcellopesenti), known as Cello, is an Italian enduro and downhill mountain biker from Bergamo. He makes long-form race analysis, bike tests and trail videos with about 6.6K subscribers and roughly 1.7K median views per video, uploading about once a month. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or about $35 to $60 per video.

Why brands book Marcello

Italian enduro and downhill voice reaching a dedicated mountain bike audience

  • Median of about 1,700 views per video across 165 uploads since 2013
  • Roughly 6,600 subscribers, with the most viewed video reaching nearly 8,000 views
  • Race analysis and bike tests keep viewers engaged for 15 to 20 minutes per video
Best forbike components and accessoriesmountain bike and e-MTB launchesoutdoor apparel for riders
Watch forMedian views are modest and uploads are roughly monthly, so reach per placement is limited.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Automotive20%
Lifestyle10%
Formats
race analysis recap, bike test review, behind-the-scenes vlog, interview
Tone
enthusiastic, analytical
Language
Italian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 22 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement8.4%
Likes and comments per view on recent videos
Audience asks aboutwhich bike model performs best on technical trailshow World Cup results and rider form comparewhich e-MTB is worth buying
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
15%women
85%men
Countries
🇮🇹 Italy85%
🇨🇭 Switzerland5%
🇫🇷 France3%
LanguagesItalian 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
mountain bikes, e-bikes, bike components
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; several bike test videos feature specific models such as the Specialized Levo 4 and Pivot Firebird.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recap and bike test titles show no concerning content; the channel focuses on racing and trail riding.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.6k1.7k2
Instagram–––

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers32 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1 days ago.

Sono un ragazzo di Bergamo, tutti mi chiamano cello, faccio enduro mtb dal 2014 e ho vinto un italiano enduro nel 2019 più 2 secondi posti. Cerco di portare contenuti divertenti e interessanti per far scoprire meglio il mondo del downhill e dell'enduro. E testo mtb e Emtb. Se vi va SEGUITEMI ANCHE SU INSTAGRAM https://www.instagram.com/pesentimarcello/
Marcello Pesenti's own profile description on YouTube

Are you Marcello Pesenti? Claim or remove this profile.

About Marcello Pesenti

Marcello Pesenti, known as Cello, is an Italian enduro and downhill mountain biker from Bergamo who has been riding since 2014 and won an Italian enduro title in 2019. His YouTube channel publishes long-form race analysis, bike tests and behind-the-scenes content, usually in Italian, with about 6,600 subscribers and roughly 165 videos since 2013.

The channel's audience is estimated to be mostly Italian mountain bikers in their late twenties to forties, drawn to World Cup analysis and detailed bike reviews. The median video draws about 1,700 views, and uploads run around once a month. Brand work is not visible on the channel, and the creator's website was not available to confirm other activity.

Brands selling bikes, components or riding gear looking for an engaged Italian enduro audience should consider him. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or about $35 to $60 per video, compared with typical paid ad CPMs of $10 to $30.

Written from Marcello Pesenti's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Marcello Pesenti can edit or remove this page at any time.

Questions about Marcello

How much does Marcello Pesenti charge for a sponsored video?

Based on a median of about 1,700 views, a sponsored integration is estimated at roughly $35 to $60 per video, using a $20 to $35 per 1,000 views rate. Final pricing depends on the format and usage rights requested by the brand.

What does Marcello Pesenti post about on YouTube?

He posts Italian-language mountain bike content, including enduro and downhill World Cup race analysis, bike tests of e-MTBs and enduro bikes, and behind-the-scenes trail and workshop videos. Most videos run between 8 and 22 minutes.

How do I contact Marcello Pesenti for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether his profile is boosted before reaching out.